San
Joaquin County
Biographies
CHARLES W. HUMPHREYS
& DAVID S. MATTHEWS
What remarkable advancements have
been made in the art of advertising in America is well illustrated in the
accomplishments of Messrs. Humphreys & Matthews, whose headquarters are in
the Mail Building on South Sutter Street, Stockton. The firm consists of Charles W. Humphreys and
David S. Matthews, and together they do a general advertising business,
preparing copy of local advertisements in booklets, circulars, etc., and
placing advertising in Eastern publications and in papers in the Hawaiian
Islands. They also do a general fire
insurance business.
David S. Matthews, the junior member
of this thoroughly wide-awake firm, was born at Stockton on July 13, 1883 and
in that city attended the public schools, graduating from the high school in
1903. In that same year, he entered the
newspaper field, starting with the Stockton Mail; and for several years he was
with the Stockton Record, first in the news room, and later as advertising
manager. He also spent one year in
Nevada in newspaper work. Then he was
advertising manager of the Sacramento-San Joaquin Bank at Stockton, and in each
of these positions he made his mark as man thoroughly understanding the field
of advertising.
In March, 1919 with Charles W.
Humphreys as a partner, Mr. Matthews started the advertising firm of Humphreys
& Matthews, with offices in the Yosemite Building. In 1920 these offices were transferred to the
Mail Building. Mr. Matthews was
president of the Pacific Coast Advertising Clubs Association in 1919, and it is
not surprising to find that the firm he so ably represents is looked to by many
of the leading houses of San Joaquin County and even other parts of California
needing advertising for the most helpful advice and the most effective service
generally.
Mr. Matthews is a member of the
Anteros Club, the Stockton Golf and Country Club, the Stockton Rotary Club, and
the Stockton Advertising Club; he is a Scottish Rite Mason, a Shriner, and an
Elk.
At Modesto in 1920 Mr. Matthews
married Mrs. Lila Mae Ford, and they are the proud parents of two
children: Verna Mae Ford Matthews and
Ellen Adele Matthews.
Charles W. Humphreys was born in
Russell County, Virginia, on May 17, 1883 and came to California when he was
seventeen years of age. He settled at
Stockton, and there finished his education at the Stockton Business
College. Then he became bookkeeper for
M. P. Henderson & Son, and he was with the California Moline Plow Company,
with the Ruhl-Goodell Company, and then with Messrs. Hansel & Ortman. Later he was fortunate in adding to his
experience that of a public accountant.
As has already been stated, he finally formed the partnership with David
S. Matthews which has proven not only such a success for themselves, but so
advantageous to the public at large, to whom they give the most approved
service. His practical experience as an
accountant made his connection as a member of the firm of inestimable value. Mr. Humphreys has complete charge of the
financial end of the business. In March,
1919 Mr. Humphreys contributed his own extensive experience and knowledge of
advertising to the new business venture; he also is a member of the Stockton
Advertising Club.
At Stockton in 1904 Mr. Humphreys
married May A. Woodbridge, a native of California, and they have two
children: Ward Cook Humphreys and Miss
Katherine Humphreys. Mr. Humphreys
belongs to Lodge No. 218 of the Elks, and is a Scottish Rite Mason; belongs to
the Sciots, and Charity Lodge No. 6 of Odd Fellows, in which he is a past noble
grand.
Transcribed by V. Gerald Iaquinta.
Source: Tinkham, George
H., History of San Joaquin County, California , Page
1296. Los Angeles, Calif.: Historic
Record Co., 1923.
© 2011 V. Gerald Iaquinta.
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