SAN
FRANCISCO ADVERTISING CLUB
Roster of
Members
March, 1954
Club Office
690 Market St., 4
YUkon 6.3878-9
SAN
FRANCISCO ADVERTISING CLUB
PAST PRESIDENTS
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*Deceased
MEMBERS
HAVING SERVED AS
OFFICERS AND
DIRECTORS
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*Deceased
ALPHABETICAL
LIST OF MEMBERS
(All addresses San Francisco unless
otherwise noted)
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A Ad Fried, Owner, Ad Fried & Associates 318 Fifteenth St., Oakland 12-HIgate 4-6580 Adams, Henry A., Promotion Manager Western Merchandise Mart 1355 Market St., 3-KLondike 2-2311 Ahlers, David Henry, Sales Mgr., Photo & Sound Productions 116 Natoma St., 5-YUkon 2-3986 Albert, Alice R. (Miss), Telephone Sales Mgr. S.F. Chronicle 2828 Balboa St., 21 (Res.)-BAyview 1-2134 Alexander, Henry W., Advertising Mgr., The Emporium 835 Market St., 3-YUkon 2-1111 Ext. 428 Allen, Earl, Owner, The Allen Company 420 Market St., 11-SUtter 1-8854 Allen, Geo. H., Editor & Publisher, City County Record 3384 16th St., 14-HEmlock 1-1212 Alspaugh, James M., Manager, H.R. Representatives, Inc. 155 Montgomery St., 4-YUkon 2-5701 Alter, Marcus, Pres., Commercial Paper Corporation 48 Jackson St., 11-SUtter 1-5042 Anderson, Merritt F., Director of Sales Promotion, Foster & Kleiser Co. 1675 Eddy St., 19-WEst 1-6600 Anderson, Paul D., Asst. Mgr., Advertising & Sales Promotion, W.P. Fuller & Co. 301 Mission St., 19-EXbrook 2-7151 Anderson, Porter F., Manager S.F. Office, Raymond R. Morgan Company, Advertising 260 California St., 11-DOuglas 2-6073 Anderson, William C., Salesman, Knight Counihan Co. 500 Sansome St., 11-SUtter 1-4942 Andrews, George C., Dir. Public Relations & Adv., E.D. Bullard Co. 275 8th St., 3-UNderhill 1-5630 Andrews, Wm. J., Sales Representative, Radio Station KNBC 420 Taylor St., 2-GRaystone 4-8700 Angier, Harold, Manager, Calif. Grape & Tree Fruit League 717 Market St., 3-YUkon 2-5872 Anshutz, Esther M. (Miss), Exec. Secy. & Personnel, The Biow Co. 703 Market St., 3-GArfield 1-4854 Apman, L.J. (Bud), Sales Dept., Stecher Traung Litho. Co. 600 Battery St., 11-DOuglas 2-4160 Arlett, Arthur M. (Past Presdient), Vice President, West Marquis, Inc. 1220 Wishire (sic) Blvd., Los Angeles 17-MAdison 9-2214 Arnold, Gerre (Miss), Radio Sales, KYA 2059 Vallejo St. (Res.)-WAlnut 1-9124 Arnot, John P., S.F. Manager, Reynolds Fitzgerald, Inc. 625 Market St., 5-SUtter 1-8600 Atterbury, C.B., Mgr., Western Lithograph Co. Matson Bldg., 215 Market St., 5-YUkon 6-6271 Atwater, Herbert G., Adv. Sales Prom. Mgr., Leo J. Meyberg Co. 33 Gough St., 1-MArket 1-3400 Austin, Dorothy S. (Mrs.), “Dorothy Dale”, Director Food Research, Foster Lunch System, Ltd. 986 Mission St., 3-GArfield 1-7600 Ayres, William A., Owner, William A. Ayres Company 233 Sansome St., 4-YUkon 6-2981 B Babcock, A.S. (Bob), Owner, A.S. Babcock & Co. 605 Market St., 5-YUkon 2-3954 Baker, Earl D., Business Mgr., The San Francisco News 812 Mission St., 1-EXbrook 2-6700 Baker, Horace, S.F. Branch Mgr., TV Guide Magazine 821 Market St., 3-YUkon 2-0166 Baker, Margaret S. (Miss), Advertising Manager, City of Paris Geary at Stockton, 8-DOuglas 2-4500 Baker, North, Vice President, J.J. Weiner Co. 149 California St., 11-YUkon 2-2700 Baker, Virginia Jones (Mrs.), Associate Editor, Western Dairy Foods Review 593 Market St., 5-DOuglas 2-8970 Ballard, James I., President, King Publications 609 Mission St., 5-YUkon 2-4343 Bancroft, Catherine V. (Miss), Advertising Manager, Sherman Clay & Co. Sutter at Kearny St., 6-SUtter 1-6000 Barber, Barbara (Miss), Pullman Standard Car Mfg. Co. 2910 Russ Bldg., 4-GArfield 1-2244 Barbour, Raleigh W., Owner, Raleigh W. Barbour Co. 420 Market St., 11-EXbrook 2-4463 Barkdull, Walter D., Retail Adv. Mgr., San Francisco News 812/814 Mission St., 1-EXbrook 2-6700 Barry, James H., II, V.P. & G.M., The James H. Barry Co. 170 South Van Ness Ave., 3-UNderhill 1-7780 Barry, William H., Jr., Vice Pres., The James H. Barry Co. 170 So. Van Ness Ave., 3-UNderhill 1-7780 Baxter, Robert E., Promotion Manager, S.F. Call Bulletin 860 Howard St., 19-YUkon 6-5151 Bee, Lonie, Free Lance Artist 425 Bush St., 8-DOuglas 2-2884 Bell, Elizabeth N. (Miss), Adv. Mgr., St. Francis Hotel Geary & Powell Sts., 19-YUkon 6-2131 Benham, Arthur G., Manager Outside Sales Div., Classified Advertising Dept., S.F. Examiner 3rd & Market Sts., 19-SUtter 1-2424 Bennett, Huntley, Time Magazine, Ad. Rep., Time, Inc. 100 Bush St., 4-YUkon 2-5000 Berkeley, R.F., Jr., Sales Mgr., Blake, Moffitt & Towne 599 Eighth St., 3-HEmlock 1-2911 Bernsten, H.C., Pac. Coast Mgr., Pac. Coast Division Bureau of Advertising, American Newspaper Publishers Assn. 240 Montgomery St., 4-EXbrook 2-8530 Beswick, Daniel K., Vice Pres. in Charge of Sales, Carton Label & Lithograph Co. 200 Broadway, 11-EXbrook 2-0250 Bettman, Henry M., Sales, Stark Rath Printing Co. 465 Tenth St., 3-MArket 1-7110 Beuter, Paul H., Adv. Mgr., M.J.B. Co. 665 Third St., 7-GArfield 1-7311 Bills, E.D., Free Lance Artist 57 Post Street, 4-DOuglas 2-3566 Bird, Laurette (Miss), Fashion Artist, Livingston Bros. Grant Ave. and Geary, 8-DOuglas 2-3060 Ext. 273 Blank, Leo P., Sales Mgr., Western Division, Stecher Traung Lithograph Corp. 600 Battery St., 11-DOuglas 2-4160 Bloom, Aaron S., Acct. Executive, KGO & ABC Network, American Broadcasting Co. 420 Taylor St., 2-GRaystone 4-6565 Bloom, Monroe A., Assistant Vice President & Adv. Mgr., The Anglo California Nat. Bank of S.F. 1 Sansome St., 20-DOuglas 2-8100 Blum, Robert C., Production Manager, Blum's Direct Advertising Agency 809 Mission St., 3-GArfield 1-1066 Bock, Charlene (Miss), Art and Advertising Director Abar Personnel Agency 690 Market St., 4, No. 419-SUtter 1-7986 Bolce, Wm. J., Jr. Sales, Recorder Sunset 99 South Van Ness Ave., 3-MArket 1-5400 Bonner, Helen (Mrs.) 286 Cumberland St., 14-MArket 1-3682 Borden, Harry F., President, Borden Printing Co. 329 Minna St., 3-GArfield 1-2320 Bott, Richard, Commercial Manager, Radio Station KSAN 1355 Market St., 3-MArket 1-8171 Boucher, Ken F., Advertising Manager, Dole Sales Company 215 Market St., 6-DOuglas 2-1901 Ext. 227 Bourke, John P., Adv. Rep., The Family Circle, Inc. 235 Montgomery St., 4-DOuglas 2-6256 Bourquin, L.E., Division Manager, General Petroleum Corp. 417 Montgomery St., 4-EXbrook 2-6411 Boyle, Robert L., Advertising Manager, Hills Bros. Coffee, Inc. 2 Harrison St., 19-EXbrook 2-1541 Boynton, Barbara (Miss), Adv. & Prom. Mgr., The Letter Shop 214 Mission St., 5-EXbrook 2-6560 Braddock, Cleo (Mrs.), Editor and Asst. Adv. Mgr., Western Brewing & Distributing with West Coast Brewer 760 Market St., 2-DOuglas 2-4317 Bradt, G.L. (Roy), Pacific Coast Retail Manager, Bureau of Advertising, Inc., A.N.P.A. 240 Montgomery St., 4-EXbrook 2-8530 Bramson, Lyle A., S.F. Representative, Alexander Film Co. 125 Hyde St., 2-GRaystone 4-2213 Brandis, R.B., Owner Mgr., Litho Craft Productions 216 Market St., 11-YUkon 6-2404 Brant, Harry R., Sales Representative, Velvetone Company 108 Davis St., 11-EXbrook 2-1024 Brash, Edward, Manager, Clark Gandion Co. 1065 Market St., 3-MArket 1-7003 Brett, Ralph F., Pac. Coast Mgr., Good Housekeeping Mag. 1709 W. 8th St., Los Angeles 17-DO 2-6301 Brewer, Geo. N. (Honorary), Retired 7700 Krause Ave., Oakland 5-SWeetwood 8-2707 Brewer, Wheaton H., Exec. Adv. Dir., Calif. Farmer 83 Stevenson St., 5-GAfield 1-7060 Breyer, Samuel T. (Past President) General Accident, Fire & Life Ins. Corp. 681 Market St., 5-GArfield 1-4066 Breyer, Stanley G., Coml. Mgr., KJBS KJBS FM 1470 Pine St., 9-ORdway 3-4148 Brickert, Virginia (Mrs.), Advertising Mgr., Ransohoffs Inc. 259 Post St. and 162 Maiden Lane, 8-Exbrook 2-7500 Bridgman, John M., Account Exec., McCann Erickson Inc. 114 Sansome St., 4-DOuglas 2-5560 Briggs, Darwin M. (Dud), Adv. Asst., Columbia Geneva Steel Div., United States Steel Co. Russ Building, 4-SUtter 1-2500 Bright, Harry L., Asst. V.P., The Pacific Tel. And Tel. Co. 140 New Montgomery St., 5-GArfield 1-9000 Ext. 3930 Bristol, Richard T., Northern California Sales Manager, Western Family Magazine 461 Market St., 5-YUkon 2-0746 Bristowe, Alvera (Mrs.), Hostess Mgr., Ott's Drive In 550 Bay St., 11-PRospect 5-2052 Brogger, Harold, Assistant Manager, California Prune Marketing Program 2 Pine St., 11-YUkon 6-5190 Brown, Gene 4657 East Iowa Ave., Fresno 2, California Telephone 5-5227 Brown, G. Stewart, Manager, Public Relations Dept. Standard Oil Co. of California 225 Bush St., 20-SUtter 1-7700 Brown, June Clement (Mrs.), General Manager Randolph R. Clement Co. 16 First St., 5-DOuglas 2-7314 Brown, Lou, Promotion Writer, S.F. Examiner 3rd & Market Sts., 19-SUtter 1-2424 Ext. 457 Brown, Mervin N., Advertising Manager, Koret of California 611 Mission St., 5-EXbrook 2-8723 Brown, Roy A., Publisher, Independent Journal 1028 B Street, San Rafael-GLenwood 4-3020 Brown, Walter J., Publicity Manager, S.F. Chamber of Commerce 333 Pine St., 4-GArfield 2-4511 Brownholtz, L.H., Vice President, O'Mara & Ormsbee 235 Montgomery St., 4-GArfield 1-4630 Bruguiere, Frank J., Editor, Western Advertising 580 Market St., 4-GArfield 1-8966 Brumback, George S., Adv. Director, San Francisco Examiner Hearst Bldg., 3rd & Market Sts., 19-SUtter 1-2424 Brune, W. Carl, Jr., Adv. & Publicity Dept., P.G. And E. 245 Market St., 6-SUtter 1-4211 Buccello, Henry L., Advertising Manager, Bank of America, N.T.&S.A. 300 Montgomery St., 20-DOuglas 2-6112 Budde, Henry J., General Manager, S.F. Progress 125 Valencia St., 3-UNderhill 1-6100 Burke, Earl V. (Past President), Business Writer 2540 Wakefield Ave., Oakland 6-ANdover 1-6160 Burke, Francis J., Secretary, Independent Pressroom 300 Broadway, 11-SUtter 1-8670 Burlingame, Price 2426 Buchanan St.-FIllmore 6-3620 Burns, Joseph A., Partner, Fitzpatrick & Chamberlin 155 Montgomery St., 4-GArfield 1-7946 C Caddow, Harry A., General Manager, Wine Institute 717 Market St., 3-YUkon 6-0878 Cahill, Jno. (Jack), Mgr., Ralph Harker & Assoc. 582 Market St., 4-GArfield 1-2481 Cahn, Ralph G., Owner, Ralph Cahn Advertising Agency 420 Market St., 11-YUkon 6-1534 Calkins, Jeannette (Miss), Executive Secretary, Calif. Fed. Business & Professional Women's Clubs, Inc. 681 Market St. 5-SUtter 1-0969 Callahan, John T., Public Relations Mgr., S.F. Call Bulletin 860 Howard St., 19-YUkon 6-5151 Cameron, Lewis K., Acct. Executive, S.F. Call Bulletin 860 Howard St., 19-YUkon 6-5151 Campbell, McCulloch, P.C. Mgr., Crowell, Collier Pub. Co. 235 Montgomery St., 4-EXbrook 2-3342 Campbell, Richard A., General Manager Filmer Bros. Electrotype Co. & Co. Op. Bindery 330 Jackson St., 26-EXbrook 2-5115 Cane, Paul, Public Relations Representative, Santa Fe Rlwy. 114 Sansome St., 4-SUtter 1-7600 Caputo, James, Sales Promotion, KLM Royal Dutch Airlines 427 Post St., 2-YUkon 6-2611 Carey, Paul T., Partner, Logan & Cox 381 Bush St., 4-DOuglas 2-6307 Carlberg, Glory Palm (Mrs.), Advertising Manager, Zellerbach Paper Co. 534 Battery St., 26-EXbrook 2-1631 Carlton, Hettie M. (Mrs.), Owner Mgr., Carlton Personnel Agency 46 Kearny St., 8-DOuglas 2-8995 Carson, Doris M. (Miss), National Lead Co. 2740 24th St., 10-MIssion 7-0440 Cauthron, Joseph L., Pres., The San Francisco News 812 Mission St., 1-EXbrook 2-6700 Cayford, Herbert D., Exec. Vice Pres. & Pac. Coast Mgr., Beaumont & Hohman, Inc. Russ Bldg., 4-GArfield 1-0846 Chamberlin, Joe W., Partner, Fitzpatrick & Chamberlin 155 Montgomery St., 4-GArfield 1-7946 Chambers, Ed G., Manager Editor, Pacific Purchasor 461 Market St., 5-EXbrook 2-1660 Chandler, MacLean, Mgr., TV Spot Sales, CBS Television Palace Hotel, 5-YUkon 2-7000 Chandler, Stedman, Promotion Mgr., Pacific Coast Division Bureau of Adv., Amer. Newspaper Publishers Assn. 240 Montgomery St., 4-EXbrook 2-8530 Chapman, Frank M. (Past President), Manager, Sales & Advertising, Bruflodt Toys House de la Motte, Carlsbad, California-Oceanside 5251 Charbneau, Jules, Chairman of the Board, Western States Atomic Vaults, Inc. 111 Sutter St., 4-SUtter 1-3550 Chase, Dixie Lee (Mrs.), Traveling Representative, Beta Sigma Phi Sorority Res. 64 21 Broadway, Woodside, L.I., N.Y. Chisholm, Herbert, Asst. Sales Mgr. (Printing Paper Dept.) Blake, Moffitt & Towne 599 Eighth St., 3-HEmlock 1-2911 Choate, Stuart, Advertising Promotion Dept., S.F. Chronicle Fifth & Mission Sts., 19-GArfield 1-1112 Christian, Robert F., Gen. Mgr., J.D. Christian, Engineers 480 Potrero Ave., 10-HEmlock 1-1300 Christopher, George, President, Christopher Dairy Farms 175 Russ St., 3-UNderhill 1-3727 Citron, Al, Mgr., Prom. & Publicity, Koret of California, Inc. 611 Mission St., 5-EXbrook 2-8723 Clark, James W., Vice President, Gerth Pacific Adver. Agcy. 604 Mission St., 5-GArfield 1-1081 Clarke, Ethel Pontius (Mrs.) Publisher, Lake Tahoe Vacation Guide Box 191, Tahoe Valley, Calif.-Tallac 79Y2 Claypool, R.A., S.F. Mgr., Cresmer & Woodward, Inc. 681 Market St., 5-EXbrook 2-3501 Clayton, Bernard, Jr., Public Relations Mgr., Matson Lines 215 Market St., 5-DOuglas 2-5233 Close, George D., President, George D. Close, Inc. 5 Third St., 3-GArfield 1-6740 Close, Joseph 1024 Harvard Rd., Oakland, 10-GLencourt 1-5645 Closson, Archie, Radio & TV Publicity, Lodi Grape Festival & Natl. Wine Show 112 E. Pine St.-Lodi, California Cochran, Roswell, Vice Pres., McCann Erickson, Inc. 114 Sansome St., 4-DOuglas 2-5560 Colberson, Stanley, Adv. Mgr., Langendorf United Bakeries 1160 McAllister St., 15-WAlnut 1-8000 Collier, Chas. W., Exec. V.P., Adv. Assoc. of the West 425 Bush St., 8-GArfield 1-6868 Collier, Russ, Account Executive, Foote, Cone & Belding 1515 Russ Bldg., 4-SUtter 1-2355 Collins, Bradford C., Acct. Exec., Brisacher, Wheeler & Staff 1660 Bush St., 9-PRospect 6-2600 Colton, Louis A. (Past Pres.), Pres. Colton Paper Company 510 Battery St., 11-YUkon 6-6877 Colton, Milton L., Everett Pulp & Paper Co. 244 California St., 11-SUtter 1-2922 Comfort, Hosmer H., Advertising Artist 821 Market St., 3-EXbrook 2-5203 Comstock, R.O., Pres., Chas. J. Schmitt Co., Inc. 523 Folsom St., 5-DOuglas 2-8521 Connolly, James H., Vice Pres., American Broadcasting Co. 420 Taylor St., 2-GRaystone 4-6565 Cook, David J., Sales Representative, Intaglio Service Corp. & Filmer Bros. Electrotype Co. 260 Kearny St., 8-DOuglas 2-6039 330 Jackson St., 11-EXbrook 2-5115 Cook, David M., President, David M. Cook & Associates West Merchandising Mart (1335 Market St., 3), KL 2-2311 Cook, Edward Wm., Sales Representative, A. Carlisle & Co. 645 Harrison St., 7-GArfield 1-2746 Cook, Robert C., Advertising & Sales Promotion Dept. California & Hawaiian Sugar Refining Corp. Inc. 215 Market St., 5-EXbrook 2-7400 Cooley, Cecil L. (Georgia) (Mrs.), Press & Publicity Director, Women's Clubs 900 Bay St., 9-GRaystone 4-4643 Cooley, Merriel E., Gen. Mgr., San Francisco Shopping News 851 Howard St., 3-GArfield 1-5200 Coombs, H.G. “Sam”, Ass't Publicity Promotion Mgr., Koret of California, Inc. 611 Mission St., 5-EXbrook 2-8723 Cordis, Thomas E., Halle Cordis Composing Room 500 Sansome St., 11-GArfield 1-6748 Corlett, J.A., Mgr., Industrial, Adv. & Sales Promotion Dept., General Electric Co. 235 Montgomery St.,6-DOuglas 2-3740 Cosby, Wilson B., Owner, Cosby and Cooper 424 Russ Bldg., 4-DOuglas 2-5466 Council, Clarence B., Publisher, Western Underwriter Publishing Co. 215 Leidesdorff St., 11-YUkon 2-3060 Crapsey, Alfred, Public Affairs, KNBC Taylor & O'Farrell Sts., 2-GRaystone 4-8700 Crawford, James W., Advertising Mgr., W. & J. Sloane 216 Sutter St., 8-GArfield 1-2827 Crawshaw, Fred S., Acct. Executive, Young & Rubicam, Inc. Russ Bldg., 235 Montgomery St., 4-DOuglas 2-6977 Crebbs, Helen Laist (Mrs.), Advertising Manager Consolidated Cover Co. 15 Williams Ave., 24-VAlencia 4-6800 Creveling, Gray, Promotion Manager, San Francisco Examiner Third & Market Sts., 19-SUtter 1-2424 Crist, Arthur P., Jr., Vice President, A. Carlisle & Co. 645 Harrison St., 7-GArfield 1-2746 Cronenwett, F.M. (Ted), H.S. Crocker Co., Inc. 720 Mission St., 1-DOuglas 2-5800 Cronin, Donald F., Sales, Graphic Arts Engraving Co. 500 Sansome St., 11-SUtter 1-0347 Cronin, Dick, Advertising Mgr., Levi Strauss and Co. 98 Battery St., 6-GArfield 1-6200 Cross, Cyril A., Sales Manager, Bonestell & Co. 540 Howard St., 5-SUtter 1—0646 Crowl, Amos T., Manager, Motor Car Dealers Assn. of San Francisco, Inc. 1409 Bush St., 9-ORdway 3-5346 Cruikshank, Richard E., Account Executive, Albert Frank Guenther Law, Inc. Russ Bldg., 4-YUkon 6-4641 Cuddy, John J. (Past President), Managing Director, Californians Inc. 703 Market St., 3-DOuglas 2-0561 Cundall, Alan W., Assistant Advertising Mgr., Roos Bros. Market, Stockton & O'Farrell Sts., 2-SUtter 1-4040 Curley, William J., Acct. Exec., Fielder, Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 Curtis, Clifford C., Nat'l Adv. Rep., S.F. Chronicle Fifth & Mission Sts., 19-GArfield 1-1112 ext. 428 D Dahlem, Earle C., Vice President and Gen. Mgr., Wm. L. Hughson Co., Inc. 1200 Larkin St., 9 (Cor. Bush)-ORdway 3-9541 Daniel, Guy R., Classified Adv. Director, S.F. Examiner Third & Market Sts., 19-SUtter 1-2424 Local 490 Danziger, Dan, Owner (Past Pres.), Danzigler Sales Company 1355 Market St., 3-MArket 1-1172 Dart, Arthur A., Sales Prom. & Advertising Asst. Mgr., Shell Oil Co. 100 Bush St., 6-EXbrook 2-5400 David, Richard L., Salesman, Lewis & Mayne 182 Second St., 5-EXbrook 2-7310 Davis, Donald A., General Advertising Supervisor, Pac. Tel. & Tel. Company 140 New Montgomery, 5-GArfield 1-9000 ext. 4181 Davis, Ferrien S., Advertising Dept., Hills Bros. Coffee, Inc. 2 Harrison St., 19-EXbrook 2-1541 Davis, Harrison (Past Pres.), Partner, Fielder, Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 Davis, James R., Jr., Vice President, Davis Colton Paper Co. 274 Brannan St., 7-YUkon 2-6516 Davis, Nancy Livingston (Miss), Account Executive John Wm. Ross Advertising 821 Market St., 3-YUkon 6-6906 Davis, Walker W., Jr., Account Executive, National Adv. Co. 936 Bayshore Highway, South San Francisco-JUno 4-1405 Deal, Harold R. (Past President), Manager, Advertising & Sales Promotion, Tide Water Associated Oil Co. 67 New Montgomery, 20-EXbrook 2-4800 Dean, Kenneth K., Publisher, Good Packaging Magazine 210 Mississippi St., 7-HEmlock 1-1610 Deas, J. Roger, Atlantic Division Representative, American Can Company 100 Park Ave., New York 17, N.Y.-MU 6-4900 Decker, Clare (Mrs.), Director of Public Relations, S.F. Council, Boy Scouts of America 111 O'Farrell St., 2-GArfield 1-5792 Delin, John S., Advertising Space Salesman, The Wall Street Journal 415 Bush St., 8-EXbrook 2-1271 De Maria, James B., Adv. Dept., Regal Amber Brewing Co. 675 Treat Ave., 10-VAlencia 4-8080 De Mont, Virginia (Mrs.), Owner, Village Tot to Teen Shop 17 Castro Village, Castro Valley-LUcerne 2-6363 Dent, Gordon H., Publications Rep., Bethlehem Pac. Coast Steel Corp. 20th & Illinois Sts., 19-MArket 1-3200 DePauli, James L., Account Executive Albert Frank-Guenther Law, Inc. 425 Bush St., 2-YUkon 6-4641 DeRochie, Bern (Honorary), Associate Publisher, Western Machinery & Steel World 681 Market St., 5-GArfield 1-4760 DeRoche, Penn, Assistant Publisher, Western Machinery & Steel World 681 Market St., 5-GArfield 1-4760 Derre, Al, Advertising Mgr., Crocker 1st National Bank 1 Montgomery St., 20-EXbrook 2-7700 D'Evelyn, Norman F., Partner, D'Evelyn Wadsworth Guggenheim 405 Montgomery St., 4-SUtter 1-5564 Dieves, Florence H. (Mrs.), Prod. Director, W.A. Palmer Films, Inc. 611 Howard St., 5-YUkon 6-5961 Dillon, Phil, Sales Rep., Pacific Press, Inc. 870 Brannan St., 7-MArket 1-0864 Dixon, Ben, Gen'l Sales Mgr. (Divs.), Schmidt Litho. Co. 461 Second St., 7-DOuglas 2-0200 Dobson, De Witte S., Pacific Coast Manager, The Curtis Publishing Co. 235 Montgomery St., 4-GArfield 1-9193 Doe, Rilea W., Vice Pres., Safeway Stores, Inc. 405 14th St., Suite 909, Oakland 12, Calif.-HIgate 4-4711 Donahue, Jack B., Manager, CBS Radio Spot Sales, Columbia Broadcasting System 140 Jessie St., 5-YUkon 2-7000 Donahue, Thomas E., Sales Manager, Coast Envelope Co. 346 First St., 18-DOuglas 2-2174 Donaldson, Dean, Sales Rep., Schwabacher-Frey Co. 735 Market St., 19-DOuglas 2-4848 Dooher, Joseph M., Pac. Coast Adv. Mgr., McFadden Publications, Inc. 1613 Russ Building, 4-DOuglas 2-4691 Dougherty, Frank, Pacific Coast Manager, Harrington, Righter & Parsons, Inc. 235 Montgomery St., 4-SUtter 1-4125 Downing, Marguerite E. (Miss), Dir. Adv. & Publicity, The San Francisco Bank 526 California St., 4-DOuglas 2-5757 Doyle, Edward Dermot, Editor, Program: San Francisco 700 Montgomery Bldg., 11-SUtter 1-4772 Driscoll, John R., Jr., Regional Sales Supervisor, Simpson Logging Company 405 Montgomery St., 4-YUkon 6-6724 Drury, Aubrey, Manager, Drury Co. 114 Sansome St., 4-DOuglas 2-2352 Ducato, Alfred, Pres., Abbott Kimball Co. 405 Montgomery St., 4-EXbrook 2-6275 Duchene, Lorraine J. (Miss), Chief Continuity Editor, American Broadcasting Co. 420 Taylor St., 2-GRaystone 4-6565 Duckett, O.C., Office of Public Info., Am. Nat'l Red Cross Res: 427 Font Blvd., Bus: 1550 Sutter t., 9-GR4-1944 Dugan, William B., Vice Pres. & Gen. Mgr., Dancer-Fitzgerald-Sample, Inc. 114 Sansome St., 4-DOuglas 2-5107 Duke, John L., Confidential Sect'y-Supt. Of Schools, S.F. Board of Education 135 Van Ness Ave., 9-UNderhill 3-4680 Duncan, Charles W. (Honorary), Artist Dunckel, Dema E. (Miss), Office Manager-Production Western Newspaper Union 234 First St., 5-GArfield 1-0746 Dundes, Jules, Director of Sales & Adv., Radio Station KCBS Palace Hotel, 5-YUkon 2-7000 Dunham, Starr, Vice Pres. And Sales Mgr. Mackenzie & Harris, Inc. 659 Folsom St., 7-SUtter 1-5629 Dutrand, M.J., Mgr. Western Div., Intertype Corp. 500 Sansome St., 11-EXbrook 2-1100 E Early, Jack E., Manager, Grant Advertising, Inc. 593 Market St., 5-DOuglas 2-0369 Edmondson, Clyde, Gen. Mgr., Redwood Emipre (sic) Association 85 Post St., 4-GArfield 1-6554 Egan, W.J., General Mgr., General Printing Ink Co. Div. Sun Chemical Corp. 1425 Folsom St., 3-MArket 1-2674 Egoian, Barbara (Miss), Church Editor, S.F. Chronicle 5th & Mission Sts., 19-GArfield 1-1112 Elder, Kenneth F., Owner, Kenneth F. Elder Advertising 1407 de Young Bldg., 4-GArfield 1-4280 Elliott, Florence M. (Miss), Owner, Speedy Office Service Room 208, 690 Market St., 4-YUkon 2-2244 Emmart, John S., Adv. & Prom. Mgr., Italian-Swiss Colony 781 Beach St., 9-ORdway 3-9420 Emmerling, Frank, Foothill Printing & Pub., Inc. 262 Main St., Los Altos, Calif.-WHitecliff 8-4489 Engles, David A., Sales Merchandising Manager, KNBC 420 Taylor St., 2-GRaystone 4-8700 Ennis, Helen L. (Miss), Copy Writer, Biow Company, Inc. 703 Market St., 3-GArfield 1-4854 Epsteen, Elliot M., Attorney at Law 1355 Market St., 3-HEmlock 1-2342 Ewing, John F., Sales Mgr., De Laval Pacific Company 61 Beale St., 5-SUtter 1-8846 F Fairfield, Virginia Anne (Mrs.), Asst. to the Director of Advertising, United States Rubber Company 1230 Avenue of the Americas, New York 20, N.Y.-Circle 7-5000 ext. 421 Falk, Charles H., Owner, Charles H. Falk Co. 855 Sansome St., 11-SUtter 1-2957 Fargo, Edward A., Jr. Partner, The Downey Co. 503 Market St., 5-YUkon 2-6641 Farman, Carl E., Jr., Adv. Mgr., Dohrmann Commercial Co. 984 Mission St., 3-GArfield 1-5600 Farmer, William H., Manager, Typographical Dept., Patterson & Hall 425 Bush St., 8-DOuglas 2-3971 Faulkner, Paul, Sales Manager, Western Machinery & Steel World 681 Market St., 5-Penthouse-GArfield 1-4760 Fazackerley, Don, Asst. Adv. Mgr., San Francisco News 812 Mission St., 1-EXbrook 2-6700 Fearnhead, H.G., General Manager, Radio Station KYA Fairmont Hotel, Nob Hill, 8-DOuglas 2-2536 Fidler, Fred H., V.P. & Pacific Coast Manager, J. Walter Thompson Company 320 California St.,4-GArfield 1-3510 Field, Mervin D., President, Field Research Company 400 Montgomery St., 4-EXbrook 2-5766 Field, Palmer, Advertising & Sales Promotion Manager, W.P. Fuller & Co. 301 Mission St., 5-EXbrook 2-7151 Fielder, William F. (Past President) Partner, Fielder, Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 Filmer, Michael M., Filmer Bros. Electrotype Co. 330 Jackson St., 26-EXbrook 2-5115 Fisher, Richard E., Dir., Public Affairs, American Air Lines 100 Park Ave., New York 17, N.Y.-MU 3-9000 Fitton, Don, Advertising Manager, Stacey's 551 Market St., 5-GArfield 1-4687 Flagg, Don, Owner, Don Flagg Productions 445 Harrison St., 5-YUkon 2-4363 Foster, George M., Gen. Information Manager, The Pacific Telephone & Telegraph Co. 140 New Montgomery St., 5-GArfield 1-9000 Loc. 2371 Foster, Thomas E., President, Marine Dairymen's Milk Co., Ltd. 1675 Howard St., 3-HEmlock 1-4433 Fox, G.L., V.P. & Gen. Mgr., S.F. Chamber of Commerce 333 Pine St., 4-EXbrook 2-4511 Francis, Vincent A., General Manager, KGO-TV 420 Taylor St., 2-GRaystone 4-6565 Franklin, Claire (Miss), Display Adv. Mgr., The Recorder 340 Kearny St., 8-MArket 1-5400 Frederick, Walter S., Pub. Dir. (ASUC), Univ. of Cal. Eshleman Hall, U. of C., Berkeley 4, AShberry 3-4800 ext. 30 Frediani, Arthur, Vice Pres., Borden Printing Co. 329 Minna St., 3-GArfield 1-2320 Freed, William R., Manager, The Photoprint Co. 619 California St., 8-SUtter 1-1616 Freeman, Howard, Owner, Howard Freeman, Pub. Relations 944 Lake St., 18-YUkon 6-4072 – SKyline 1-0400 Freeman, Tony, Producer, Sound Recorders 421 Powell St., 2-DOuglas 2-7646 Friar, Clarence E., Secretary-Sales Mgr., Adprint Corporation 836 Montgomey St., 26-EXbrook 2-1450 Frickelton, Jean Scott (Miss), Advertising Agency 1355 Market St., 3-KLondike 2-2311 Friedman, Marcia Manson (Mrs.), Free Lance 3031 Steiner St., 23-FIllmore 6-1831 Frier, Robert B., Editor, Manchester Publications 657 Mission St., 5-YUkon 6-4323 Frothingham, Roy S. (Past Pres.), Partner, Facts Consolidated 116 New Montgomery St., 5-DOuglas 2-2445 Fuerst, George W., National Broadcasting Co., Nat'l Spot TV Rep. Taylor & O'Farrell Sts., 2-GRaystone 4-1186 Fuerst, Jim, Sales Manager, Radiant Color Company 830 Isabella St.,, Oakland 8-GLencourt 2-3249 Fugate, Nerice (Mrs.), Owner, The House of Charm 590 Sutter St., 2-GArfield 1-0969 G Gamble, Lynn H., Adv. Dir., S.F. Chronicle 5th & Mission, 19-GArfield 1-1112 Gardner, MacAlan, Acc't Executive, Foote, Cone & Belding Russ Building, 4-SUtter 1-2355 Garesche', F.T., “Gary”, Public Relations & Adv. Rep., Standard Oil Co. of California 200 Bush St., 20-SUtter 1-7700 ext. 2398 Garlund, Gareth F., Commercial Manager, KSFO Van Ness & Greenwich, 9-PRospect 6-5100 Gavin, George D., Asst. Mgr. Retail Sales Tide Water Associated Oil Company 79 New Montgomery St., 20-EXbrook 2-4800 Gavin, Wm. (Bill), Producer, Moulin Studios 181 2nd St., 5-YUkon 6-4224 Gear, Eugene V., Advertising & Sales Promotion Mgr., Pabco Products Inc. 475 Brannan St., 19-EXbrook 2-3657 George, Donald M., Sales Mgr., George Reproduction Co. 128 Main St., 5-DOuglas 2-5526 Geraldi, Nino, Manager, Fishermen's Grotto 9 Fisherman's Wharf-ORdway 3-7025 Gerke, Roberta (Miss), Public Realtions (sic) Director, The Robert Dollar Co. 311 California St., 4-EXbrook 2-8454 Gertridge, John H., No. Div. Sales Mgr., Calso Water Co. 333 12th St., 3-KLondike 2-0762 Ghee, Milton P., Sales Rep., Fielder, Sorensen, Davis 130 Kearny St., 8-DOuglas 2-2610 Gibson, Stewart C., V.P., American Electrotype Division 329 Fremont St., 5-GArfield 1-3522 Gilbert, A.E. (Al), S.F. Mgr., Calif. News Pub. Assn., Inc. 58 Sutter St., 4-DOuglas 2-1976 Gilbert, Arthur L., Retail Advertising Mgr., S.F. Examiner Third & Market Sts., 19-SUtter 1-2424 Gilbert, Joseph A., Sales Promotion Mgr. Public Relations, Moore Business Forms, Inc. 5750 Hollis St., Emeryville 8, Calif.-OLympic 2-3400 Gilray, Dorothea (Miss), (Honorary) Public Relations & Sales Dept., Western Union Co. 742 Market St., 2-SUtter 1-4321 Gilroy, C.E., Business Mgr., San Francisco Chronicle Fifth & Mission Sts., 19-GArfield 1-1112 Glauser, Fred, Art Director, Honig-Cooper Co. 333 Montgomery St., 4-EXbrook 2-7004 Goeppner, Robert, Podesta & Baldocchi 224 Grant Ave., 8-SUtter 1-6200 Goetze, William E., Partner, Elliott, Goetze & Boone 681 Market St., 5-DOuglas 2-4307 Goldthwaite, Elmire (Miss), Owner, Goldthwaite-Smith 26 O'Farrell St., 8-YUkon 6-4048 Gorin, Jerry, Asst. Acct. Exec., Miller & Co. 120 6th Ave., Seattle, Wash. Graf, Franklin H., V.P. & Pac. Coast Mgr., A.C. Nielsen Co. 100 Bush St., 4 (Room 301)-YUkon 2-1970 Graham, Gwenn (Mrs.), Publicity & Advertising Director, Del Monte Properties Co. Pebble Beach, Calif.-CArmel 7-6411 Graham, Thomas L. “Tommy”, Sales Prom.-Adv. Rep. Pac. Coast Shell Oil Co., Inc. 100 Bush St., 6-EXbrook 2-5400 Granat, Joseph, President, Granat Bros. 2390 Mission St., 10-MIssion 7-1580 Grannis, Gordon, Advertising, Promotion & Publicity Mgr., ABC, KGO 420 Taylor St., 2-GRaystone 4-6565 Grant, Jack, Sales Manager, Radio Station KROW 19th and Broadway, Oakland 12-TWinoaks 3-9600 Gravett, Richard H., Salesman, Radio Station KFRC 1000 Van Ness Ave., 9-PRospect 6-0500 Greaves, George, General Manager, Station KNBC, National Broadcasting Company 420 Taylor St., 2-GRaystone 4-8700 Green, Jay, Owner, General Display Co. 517 Davis St., 11-GArfield 1-0878 Green, Richard E., Pacific Coast Mgr., Henry I. Christal Co. Russ Building, 4-YUkon 2-1204 Gregory, M.R., Acct. Exec., Foster & Kleiser Co. 1675 Eddy St., 19-WEst 1-6600 Gros, Robert R. (Past President), Mgr. Pub. & Adv. Dept. Pacific Gas & Electric Company 245 Market St., 6-SUtter 1-4211 Gross, Len, Owner, Len Gross Advertising 408 Stockton St., 8-DOuglas 2-6280 Grubb, Gayle V. (Honorary), V.P., Storer Broadcasting Co. 500 Temple, Detroit, Mich.-TEmple 3-7900 Grunewald, John J., Manager Sales Services, Union Oil Co. of California 425 First St., 20-SUtter 1-1400 Guild, Walter, President, Guild, Bascom & Bonfigli, Inc. 130 Kearny St., 8-YUkon 2-6040 Gunzburger, Daniel (Mrs.), General Distributors 5700 3rd St., 24 (Res: 1740 Broadway, 9) Business: MIssion 7-5203 Residence: BRoadway 5-7484 Wm. E. Guyman, Wm. E. Guyman & Associates 681 Market St., 5-YUkon 2-4940 H Haddix, Charles E., S.F. Sales Manager, Radio Station KLX Monadnock Bldg., 681 Market St., 5-EXbrook 2-5790 Haener, Hal, Publicity Director, Macy's S.F. Stockton & O'Farrell Sts., 8-SUtter 1-1800 Hall, Esther Pauline (Miss), Public Relations Director, J. Walter Thompson Co. 320 California St., 4-GArfield 1-3510 Hallas, Earl, Adv. & Sales Promotion Mgr., W.R. Ames Co. 150 Hooper St., 7-MArket 1-3700 Hamilton, Lloyd L., Fielder, Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 Hamman, K. Leroy 819 Central Bank Bldg., Oakland 12, Calif. HIgate 4-3989 Hanau, Benet (Miss), Owner-Mgr., Benet Hanau & Assoc. 77 East Santa Clara St., San Jose, Calif.-CYpress 3-1513 Hansen, John S., Sales Manager, Radio American Broadcasting Co. 420 Taylor St., 2-GRaystone 4-6565 Hansen, Samuel C., Asst. Adv. Mgr., Calif. Packing Corp. 215 Fremont St., 5-SUtter 1-7760 Hansen, Thelma (Miss), Thelma Hansen, Artist, Designer 420 Market St., 11-YUkon 6-1606 Harger, Jack, Advertising Mgr., Cutter Laboratories 4th and Parker Sts., Berkeley 10-BErkeley 7-9420 Harker, Robert A., Ralph Harker & Associates 582 Market St., 4-GArfield 1-2481 Harlan, M.E., Owner, M. E. Harlan Advertising 525 Market St., 5-DOuglas 2-5721 Harrier, L.G., Adv. Mgr., Pacific Coast National Lead Co. 2240 24th St., 10-MIssion 7-0440 Harris, Dee (Miss), Advertising Mgr., Sommer & Kaufmann 838 Market St., 2-SUtter 1-5242 Hart, William P., Advertising Manager, The White House Post Sutter Grant, 8-EXbrook 2-5000 Hasty, John Eugene (Honorary), Radio & TV Dir., J. Walter Thompson Co. 320 California St., 4-GArfield 1-3510 Hauck, Roland L., Acct. Exec., Merchandising Factors, Inc. 300 Montgomery St., 4-SUtter 1-8133 Sutter 1-6280 Hawkins, Geneva (Miss), Sec.-Treas., Space & Time Buyer, Hoefer, Dieterich & Brown, Inc. 405 Sansome St., 11-YUkon 2-0575 Hawley, Vernon, Partner, Doyle & Hawley 717 Market St., 3-GArfield 1-7437 Hayes, Arthur Hull, Vice President & General Manager, Columbia Broadcasting System, Inc. KCBS Palace Hotel, 5-YUkon 2-7000 Hecht, Jack, President, Western Empire Direct Adv. Co. 612 Howard St., 5-GArfield 1-8500 Heckinger, L.H. (Sandy), Representative Crowell-Collier Pub. Co., (The American Magazine) Russ Bldg., 4-EXbrook 2-3342 Heiser, Harold, Divisional Manager, Carpenter Paper Co. 300 Brannan St., 7-EXbrook 2-7130 Held, Edward J., Pacific Coast Advertising Manager, Falstaff Brewing Corp. 540 Hampshire St., 1-UNderhill 3-0460 Held, Walter J. (Past Pres.), Public Relations Exec., Standard Oil Co. of Calif. 225 Bush St., 20-SUtter 1-7700 Helms, Byron E., Advertising Mgr., Victor Equipment Co. 844 Folsom St., 7-GArfield 1-3000 Hendershott, Delbert J., Advertising, California Farmer 83 Stevenson St., 5-GArfield 1-7960 Henning, Frederick H., Advertising and Sales Promotion Manager, Western Asbestos Co. 675 Townsend St., 3-KLondike 2-3868 Heringhi, Alan A., Supt., Agency & Sales, Promotion Dept., Hartford Fire Ins. Co., Hartford Acc. & Ind. Co. 720 California St., 20-SUtter 1-7680 Herrick, Jack, Adv. Mgr., Magna Engineering Corp. 110 Linfield Drive, Menlo Park, Calif.-DAvenport 3-3191 Herzog, Sid (Honorary), (Retired) Box 171, Selby Lane, Atherton, Calif.-EMerson 6-1686 Hesemeyer, Otto, Advertising Artist 690 Market St., 4-DOuglas 2-8374 Hewitt, Edward E., Asst. Sales Mgr., Motion Pictures for TV 625 Market St., 5-DOuglas 2-1387 Heyman, Stanley G., Advertising Consultant (own firm) 177 Post St., 8 Room 803-GArfield 1-3977 High, Gavin N., Sales Rep., Fielder, Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 Hill, Helen (Mrs), Adv. Mgr., Frank Werner Co. Grant Ave. at Post, 8-SUtter 1-6240 Hill, Robert G., Manager of Advertising, Columbia-Geneva Steel Div., United States Steel Co. Russ Bldg., 6-SUtter 1-2500 Hillman, Philmour B., Advertising Director, Moore's 141 Kearny St., 8-GArfield 1-1200 Hochman, Irving, Salesman, Recorder-Sunset Press 99 So. Van Ness Ave., 3-MArket 1-5400 Hoefer, John H., V. Pres., Hoefer, Dieterich & Brown, Inc. 405 Sansome St., 11-YUkon 2-0575 Hogan, Richard E., Advertising Sales, H.S. Crocker 720 Mission St., 1-DOuglas 2-5800 Holm, Frank, Mgr. Insurance Forms Div., A. Carlisle & Co. 645 Harrison St., 7-GArfield 1-2746 Holmes, J. Russell, Asst. Mgr. Sales, Newsprint & Printing Papers, Crown Zellerbach 343 Sansome St., 19-GArfield 1-3100 Hooper, R.J., President, Hooper Printing & Litho. Co. 246 First St., 5-SUtter 1-2255 Hopkins, Roger E., Sales Mgr., Pac. Coast Paper Co. 1111 17th St., 7-UNderhill 1-2737 Hotchner, Harold, Acct. Exec., Electrical Products Corp. 910 Harrison St., 7-EXbrook 2-0950 Howard, James E., Editor-Publisher, Business News Bureau 604 Mission St., 5-SUtter 1-4146 Howard, Wm. J., Sales, Precision Electrotype Co. 1045 Sansome St., 11-GArfield 1-0680 Howe, John F., District Manager, S.D. Warren Company 461 Market St., 5-SUtter 1-2190 Hudgens, Vern L., Salesman, Security Lithograph Co. 200 Broadway, 11-EXbrook 2-0250 Huggins, Ted, Public Relations Rep., Std. Oil Co. of Calif. 225 Bush St., 20-SUtter 1-7700 ext. 3366 Hunter, Hester W. (Mrs), Copy Chief, Hoefer, Dieterich & Brown 405 Sansome St., 11-YUkon 2-0575 I Inman, Howard C., Vice Pres. & Gen. Mgr., Calif. Outdoor Advertising Co. 32nd & Louise St., Oakland 8, Calif.-HUmboldt 3-1523 J Jackson, Robert W., Western Mgr., Pub. Rel., General Electric Company 235 Montgomery St., 6-DOuglas 2-3740 Jaffe, Abram S., Owner, A.S. Jaffe Company 1218 Hearst Bldg., 3-SUtter 1-5191 Jaques, Robert K., Adv. Mgr., The Bank of California, N.A. 400 California St., 20-SUtter 1-3131 Jennings, Dwight W., Personnel Sup. (Past Pres.) The Dow Chemical Co., Allyn's Point Division. Gales Ferry, Conn. Johnson, Charles P., President, Charles R. Stuart, Adv. 625 Market St., 5-DOuglas 2-2438 Johnson, Elmer G., Exec. Vice Pres., Building Owners and Managers Assoc. 68 Post St., 4-DOuglas 2-8567 Johnson, Lester B., Asst. Vice Pres. And Advtg. Manager, American Trust Co. 464 California St., 20-DOuglas 2-7411 Johnson, Philip, Pres., West Coast Advertising Co. 123 So. Van Ness Ave., 3-MArket 1-8203 Johnson, Robert B., Advertising Mgr., United Grocers, Ltd. 685 Sixth St., 1-YUkon 6-1515 Johnson, Robert W., Advertising 925 Leavenworth St., 9-TUxedo 5-6985 Johnson, Ralph W., Advertising 925 Leavenworth St., 9-TUxedo 5-6985 Johnson, Stephen W., Jr., Partner Johnson Mat & Electrotype Co. 555 Washington St., 11-YUkon 2-0456 Johnson, Stephen W., Sr., Partner, Johnson Mat & Electrotype Co. 555 Washington St., 11-YUkon 2-0456 Johnston, James A., (Past Pres.) (1903) U.S. Board of Parole Washington, D.C.
1708 Russ Bldg., 4-SUtter 1-8736 Johnston, Willis C., Mgr., American Typefounders Inc. 360 Golden Gate Ave., 2-GRaystone 4-0262 Jolley, Jerry (Miss), Packaging Designer 2426 Buchanan St., 15-FIllmore 6-7354 Jones, John Eldridge, Manager, Harry W. Brintnall Co. 430 Howard St., 5-GArfield 1-5867 Jorgensen, Richard, Owner, Richard Jorgensen, Advertising 1153 Lincoln Ave., San Jose 25-CYpress 5-7825 Jorgensen, Warren E., Adv. Mgr., Safeway Stores, Inc. 15 Ocean Ave., 12-JUniper 7-7560 K Kahmann, C.P., Advertising Mgr., CVA Corp. 582 Market St., 4-YUkon 6-5544 Karpeles, Henry S., Mgr., Guaranty Ptg. & Litho. Co., Blum's Direct Advertising Agency 809 Mission St., 3-GArfield 1-1066 Karski, Gerald L., Pres., Motion Picture Service Co. 125 Hyde St., 2-ORdway 3-9162 Katz, George R., Chairman of the Board, The Katz Agency, Inc. 488 Madison Ave., New York, 22-PLaza 9-4460 Keast, Frederick E., Natl. Sales Mgr., H. S. Crocker Co., Inc. 720 Mission St., 1-DOuglas 2-5800 Keenan, Hubbard W., Magazine Representative 1014 Alma St., Menlo Park, Calif.-DAvenport 5-8423 Keeney, George E., Editor, Bechtel Briefs, Bechtel Corp. 220 Bush St., 4-DOuglas 2-4032 Kellogg, Charles J., Sales Mgr., Guthrie Biscuit Co. 116 New Montgomery, 5-YUkon 6-2957 Kemp, William C., Sales Rep., U.S. Printing & Litho. Co. 1710 Bayshore, Redwood City-EMerson 8-2877 Kemper, Lucrezia (Mrs.), Vice Pres., Albert Frank-Guenther Law, Inc. 425 Bush St., 8-YUkon 6-4641 Kennedy, John M., Jr., Sales Mgr., Kennedy-ten Bosch Co. 500 Sansome St., 11-GArfield 1-0522 Kennedy, Richard T., Salesman, Kennedy-ten Bosch Co. 500 Sansome St., 11-GArfield 1-0522 Kenney, Jerome C., Advertising Mgr., S.F. Chronicle 5th & Mission Sts., 19-GArfield 1-1112 Kerman, F.R., (Past Pres.) (Retired) 1436 Hillcrest Ave., Pasadena 5, California Kibbee, Guy B. (Honorary) New York City Kibbee, Wallace, Partner, Wallace Kibbee & Son 343 Front St., 11-GArfield 1-5477 Kidolis, Gerald, TV Director, Lloyd Johnson Adv. Agcy. 1516 Oak St., Alameda, Calif.-LAkehurst 2-5422 Kientz, Donald E., President, Creative Lithograph Co. 1946 Adeline St., Oakland 7, Calif.-TEmplebar 6-0772 Killian, Donald E., Salesman, Alex Dulfer Lithographing Co. 853 Howard St., 3-GArfield 1-7931 Kilsby, Mrs. Frank F., Pres., S.F. Women's Chamber of Com. 817 Monadnock Bldg., 681 Market St., 5-YUkon 6-2807 Home Address: 1265 Monterey Blvd., 16-DElaware 4-1158 Kilsby, Frank F. (Past Pres.), V.P. & Gen'l Mgr., The Recorder Printing & Pub. Co. 99 South Van Ness, 3-MArket 1-5400 Kimball, John R., Pacific Coast Rep., Woman's Home Companion, Crowell-Collier Pub. Co. 1700 Russ Bldg., 4-EXbrook 2-3342 King, Hal (Past President) 1119 North First St., San Jose, Calif. King, Robert P., Asst. Mgr., Ptg. Paper Dept., Zellerbach Paper Co. 534 Battery St., 26-EXbrook 2-1631 Kinsley, Robert, Vice Pres. & Salesman, Sawyer Ferguson Walker Co. 235 Montgomery St., 4 Room 429-GArfield 1-1168 – 69 Kirkman, James C., Secty-Treas., Jorgenson & Co. 500 Sansome St., 11-SUtter 1-4942 Kirschner, Herbert H. (Past Pres.), Pres., Kirschner & Co. 354 Pine St., 4-SUtter 1-0202 Kitchener, Raymond S., Vice Pres., Knight-Counihan Co. 500 Sansome St., 8-SUtter 1-4942 Knollin, James C., Pres. & Gen. Mgr., Knollin Adv. Agency 391 Sutter St., 8-SUtter 1-6110 Knox, Jean G. (Mrs), Adv. Promotion Mgr., S.F. News 812 Mission St., 1-EXbrook 2-6700 Koetser, David, Exec. Secretary, The Netherlands Chamber of Commerce in the U.S. (For Pac. Coast States, Inc.) 444 Market St., 11-YUkon 2-4687 Kohn, Albert L., Asst. Genl. Adv. Mgr., Southern Pacific Co. 65 Market St., 5-DOuglas 2-1212 Kollmann, Blanche (Miss), Mgr.-Owner, Blanche Kollmann 742 Market St., 2-SUtter 1-4464 Kowalski, John, Owner, San Francisco Photoengraving Co. 547 Sansome St., 11-GArfield 1-6644 Kraus, Henry, Ptg. Paper Dept. Mgr., Zellerbach Paper Co. 534 Battery St., 26-EXbrook 2-1631 |
L La Fonteese, Louis R., La Fonteese and Associates 15 Harriet St., 3-UNderhill 3-6480 Lain, Mary E. (Miss), Sales & Mktg. Dept., S.F. Examiner Third & Market Sts., 19-SUtter 1-2424 ext. 322 Landis, Jack, Advertising-Promotion Mgr., Marine Exchange 318 California St., 4-YUkon 6-0202 Landis, Louise (Miss), Louise Landis Features-United Family News 342 Grant Ave., 8-EXbrook 2-4866 Landis, R.G. “Bud”, Radio and TV Advertising Counsel 1113 Rosedale Ave., Burlingame, Calif.-OXford 7-2457 Landor, Walter, President, Walter Landor & Associates 143 Bush St., 4-YUkon 2-3370 Landphere, Max, Owner, Max Landphere & Associates 109 Stevenson St., 5-DOuglas 2-6587 Lane, Carol (Miss), Women's Travel Director, Shell Oil Co. 100 Bush St., 6-EXbrook 2-5400 Lane, L.W., President, Lane Publishing Co. Cor. Middlefield & Willow Roads, Menlo Park, Calif.-DAvenport 5-4444 Lane, L.W., Jr. (Bill), Sales Mgr., Lane Publishing Co. Cor. Middlefield & Willow Roads, Sunset Magazine, Menlo Park-DAvenport 5-4444 Lane, Melvin B., Business Mgr., Lane Publishing Co. Cor. Middlefield & Willow Roads, Sunset Magazine, Menlo Park-DAvenport 5-4444 Lane, W. Lester, Owner, Lane Printing Company 344 Front St., 11-EXbrook 2-1295 Larimer, Lee L., Sales Mgr.-Treas., The James H. Barry Co. 170 So. Van Ness, 3-UNderhill 1-7780 Larnach, Marshall L., Salesman, Royal Blue Print Co. 62 Fremont St., 5-SUtter 1-2376 Larson, Lillian Hall (Mrs.), Mgr., Public Relations, Calif. State Employment 1400 Howard St., 3-PRospect 6-3850 ext. 364 Lasky, Philip G., Executive Vice Pres., KPIX Television 2655 Van Ness Ave., 9-PRospect 6-5100 Laughlin, Robert J., Sales Coverage Mgr., Moore Business Forms, Inc. 5750 Hollis St., Emeryville 8, Calif.-OLympic 2-3400 Lawler, N.F., Vice Pres. In Charge of Sales, Foster and Kleiser Co. 1675 Eddy St., 19-WEst 1-6600 Leach, C. Robert, Acct. Exec., Foster & Kleiser Co. Eddy St. at Pierce, 19-WEst 1-6600 Leary, David F., Merchandising Director 101 Linden Ave., San Bruno, Calif.-JUno 8-2048 Leete, Harley M., Owner, H.M. Leete & Co., Advertising 400 Montgomery St., 4-DOuglas 2-6894 Leonard, Robert E., Director of Sales, Foster & Kleiser Co. 1675 Eddy St., 19-WEst 1-6600 Leong, Charles L., Ass't Publisher, Chinese News 810 Stockton St., 8-SUtter 1-3476 L'Esperance, Raymond G., L'Esperance-Silvertson, Beran 461 Bush St., 8-GArfield 1-8315 Levandoski, Eugene J., Printing Paper Div. Salesman, Kimberly-Clark Corp. 155 Sansome St., 4-DOuglas 2-4216 Levy, Milton L., Manager, KLX, KLX-FM Tribune Tower, Oakland 4, Calif.-GLencourt 1-0660 Lewis, Robert B., Manager, Sheffield Services, Safeway Stores, Inc. 4th & Jackson Sts., Oakland 7, Calif.-HIgate 4-4711 Lichtenberg, R.B., Sales Mgr., West Coast Engraving, Inc. 811 Howard St., 3-YUkon 6-2579 Lindman, George E., Vice Pres. In Charge, S.F. Office, George P. Hollingberry Co. 625 Market St., 5-DOuglas 2-7192 Linehan, Frank L., Mgr., The Rapid Electrotype Co. 955 Front St., 11-DOuglas 2-8427 Lippitt, S. Grant, Jr., Stocks & Bonds, Sutro & Company 407 Montgomery St., 4-EXbrook 2-0900 Litchfield, R.L., Adv. Director, S.F. Call-Bulletin 860 Howard St., 19-YUkon 6-5151 Livingston, John K., Vice Pres., Secty-Treas., Livington Bros. Grant Ave. at Geary St., 8-DOuglas 2-3060 Livingston, Rob't J., Vice Pres., The Caples Company 260 California St., 11-YUkon 6-4478 Lombardi, Charles F., Salesman, Jorgenson & Co. 500 Sansome St., 11-SUtter 1-4942 Lopes, Julia (Miss), Secretary, Taylor & Taylor 246 First St., 5-GArfield 1-8850 Lovett, E.R. (Ray), Sect'y-Treas., Peninsula Newspapers, Inc. P.O. Box 481, Palo Alto, Calif.-DAvenport 2-4663 Lovewell, Paul J., Mgr., Northern California Area, Gladding, McBean & Co. 1275 Harrison St., 3-UNderhill 1-7400 Lucke, Harold J., Secty-Treas., Hooper Printing & Lithographing Co. 246 First St., 5-SUtter 1-2255 Lusch, Ruth (Mrs.), Public Relations Dir., Stoneson Development Corp. 20th Ave. at Buckingham Way, Stonestown, San Francisco 27-LOmbard 4-4000 Lydon, Kathleen (Miss), Production Mgr., Calif. Farmer 83 Stevenson St., 5-GArfield 1-7960 Lynch, Julie Goss (Mrs), Director, Western Div., Netherlands Information Service 988 Mills Bldg., 4-EXbrook 2-7948 Lynn, George I., Owner, George I. Lynn Advertising 681 Market St., 5, Monadock Bldg., Rm. 5-EXbrook 2-0377 Lyons, Eleanor (Miss), Adv. Mgr., Roos Bros. Inc. 798 Market St., 2-SUtter 1-4040 M Macaulay, Edward H., Account Exec., KNBC 420 Taylor St., 2-GRaystone 4-8700 MacDonald, Rod, Media Dir., Guild, Bascom & Bonfigli, Inc. 130 Kearny St., 8-YUkon 2-6040 Madison, Boyd B., Sales Promotion Mgr., TWA-Trans World Airlines 240 Stockton St., 8-EXbrook 2-2711 Magill, Carson, Account Exec., McCann-Erickson, Inc. 114 Sansome St., 4-DOuglas 2-5560 Magnuson, Glen G., Gen. Traffic & Sales Mgr., Pacific Greyhound Lines 371 Market St., 5-DOuglas 2-4664 Mainland, Lowell E., Vice Pres., J. Walter Thompson Co. 320 California St., 4-GArfield 1-3510 Majors, William A., Sales Manager, Majors & Mattoch 500 Sansome St., 11-GArfield 1-8282 Mallin, Jule, Account Exec., Outdoor Adv. Inc. 114 Sansome St., 4-SUtter 1-7461 Malmquist, Link, Vice Pres. And Art Director, Foote, Cone & Belding 235 Montgomery St., 4-SUtter 1-2355 Malmstrom, Mary Ross (Mrs), San Francisco Hostess Welcome Wagon 2507 21st Ave., 16-MOntrose 4-3829 Mangan, Loretto (Mrs), Pres., Calif. Courtesy Calls Inc. 1950 23rd Ave., 16-LOckhaven 4-1952 Mangan, Robert E., Vice Pres., Batten, Barton, Durstine & Osborn, Inc. Russ Building 4-SUtter 1-2232 Mann, John, Artist-Salesman, Walter J. Mann Co. 545 Sansome St., 11-GArfield 1-8226 Mann, Walter J., Pres., The Walter J. Mann Co. 545 Sansome St., 11-GArfield 1-8226 Marker, Alan D., Sales Rep., Reynard Press 2700 19th St., 10-ATwater 2-5802 Markward, Henry W., S. F. Rep., Life Magazine 100 Bush St., 4-YUkon 2-5000 Markward, L. H., Manager, Consumer Sales Div., W.P. Fuller & Co. 301 Mission St., 19-EXbrook 2-7151 Marsh, Edith Bell (Mrs.), Asst. for Fashion & Publicity, I. Magnin & Co. Union Square, 8-DOuglas 1-2100 ext. 318 Marsh, Frank E., Executive V.P. & Gen. Mgr., San Francisco Bay Area Council, Inc. 130 Montgomery St., 4-GArfield 1-6405 Marshall, Geo. L., Salesman, Sterling Engraving Co. 1045 Sansome St., 11-GArfield 1-4160 Marshall, William E., Jr., Sales, Western Advertising 580 Market St., 4-GArfield 1-8966 Mattes, M. Anthony, “Tony”, Mgr., Advertising Dept., Standard Oil Co. of California. 225 Bush St., 20-SUtter 1-7700 Mattus, Jos. J., Western Mgr., Western Assoc. Farm Papers 55 New Montgomery St., 5-SUtter 1-3054 Maxwell, Kenneth, Manager, Essex Advertising Service (Div. Safeway Stores) 130 Montgomery St., 4-SUtter 1-5635 Mayer, Charles, Publisher, San Francisco Examiner Third & Market Sts., 19-SUtter 1-2424 Mayne, Clifton P., Pres., Lewis & Mayne, Inc. 182 Second St., 5-EXbrook 2-7310 McCabe, Merwyn L., Sales Mgr., Radio Station KFRC 1000 Van Ness Ave., 9-PRospect 6-0500 McClung, John R., Jr., Asst. Mgr., Kirschner & Co. 354 Pine St., 4-SUtter 1-0202 McCollum, A. James, News Bureau Chief, P. G. & E. 245 Market St., 6-SUtter 1-4211 McCombs, Philip N., Senior Partner, Allen's Press Clipping Bureau 45 Second St., 5-EXbrook 2-2353 McConnell, Paul H., Branch Sales Mgr., Detergent's, Inc. 1355 Market St., 3-UNderhill 3-1424 McCorkle, Jack E., Advertising Mgr., Borden's Dairy Delivery Co. 1325 Potrero Ave., 19-VAlencia 4-6000 McDaniel, William K., Sales Manager, NBC Taylor & O'Farrell Sts., 2-GRaystone 4-8700 McDonald, Roy M., Partner, McDonald-Thompson 625 Market St., 5-YUkon 6-0647 McDonnell, Wm. R., Pres., Commercial Art & Engrav. Co. 324 Commercial St., 11-YUkon 25438 McDougall, Charles H., Account Exec., Buchanan & Co. 155 Montgomery St., 4-YUkon 6-2927 McEwan, John, Miscellaneous 129 Juanita Way, 16-MOntrose 4-6673 McGarry, Frankie I. (Mrs), Credit Sales Promotion 598 Bush St., 8-EXbrook 2-2540 McGavren, Daren F., Rep. Radio TV, Daren F. McGavren Co. 260 Kearny St., 8-YUkon 6-4112 McGinn, Hulda (Mrs), Public Relations Dir., Calif. Theatres & Affiliated Industries, Inc. 988 Market St., 2-PRospect 6-4846 McGovern, Lloyd W., Acc't Exec., National Broadcasting Co. 420 Taylor St., 2-GRaystone 4-8700 McGrath, J. Morgan, Owner, Pacific Classified Ad Agency 690 Market St., 4-GArfield 1-5560 McKee, Richard L., Merchandising Dir., Young & Rubicam, Inc. Russ Bldg., 4-DOuglas 2-6977 McKibbon, Robert D., Acc't. Exec., Fielder-Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 McManus, William M., The Monitor 125 12th St., 3-HEmlock 1-7515 McMillan, Fredricka (Miss), Owner, Delicate Sales Co. of the Northwest 325 Judah St., 22-MOntrose 4-1467 McNay, A.J., Supervisor, Education Sec., Public Rel. Dept., Standard Oil Co. of Calif. 225 Bush St., 20-SUtter 1-7700 ext. 2869 Meltzer, Richard N., Pres., R. N. Meltzer, Advertising, Inc. 785 Market St., 3-YUkon 2-5877 Menard, Charles J., Pres., Rose Exterminator Co., Inc. 626 Potrero Ave., 10-MIssion 7-2325 Mercer, Fran (Mrs), Mercer Photographs 129 Sacramento St., 11-YUkon 6-2382 Merrill, Edward A., Jr., Vice Pres., Charge of S.F. Office, Young & Rubicam, Inc. 235 Montgomery St., 4-DOuglas 2-6977 Meyer, Fred W., Asst. Pac. Coast Mgr., National Outdoor Adv. Bureau, Inc. 461 Market St., 5-DOuglas 2-4152 Meyer, Jeffery W., Vice Pres., Wilson & Geo. Meyer & Co. 333 Montgomery St., 4-YUkon 6-4151 Meyerfeld, Milton, Advertising Mgr., Acme Breweries 762 Fulton St., 1-FIllmore 6-3711 Mieuli, Franklin, Director of Public Relations, S.F. Brewing Corp. (Burgermeister) 470 10th St., 18-MArket 1-0505 ext. 23 Mikesell, Lee, Radio 1499 Sutter St., 9 (Broadmoor Hotel)-ORdway 3-1932 Miller, Sally M. (Mrs.), Business Insurance-Public Relations 132 Center St., San Rafael, Calif.-GLenwood 3-2956 Miller, Cecelia (Miss), Personnel Mgr., Honig-Cooper Co. 333 Montgomery St., 4-EXbrook 2-7004 Miller, H.A. (Sandy), Production Mgr., Merrill Reed 414 Jackson St., 11-YUkon 6-2251 Miller, John F., Treasurer, Williams Lithograph Company 414 Brannan St., 7-SUtter 1-5712 Miller, Kendrick W., President, N. Gray & Co. 1545 Divisadero St., 15-WAlnut 1-1231 Miller, Virginia J. (Miss), Media Buyer, Harrington-Richards 256 Sutter St., 8-EXbrook 2-6025 Millstone, Irving, Executive Sect'y, Calmac (Men's Apparel Club of Calif.) 821 Market St., 3-YUkon 2-6322 Minasian, Margaret (Miss), Sales Promotion Sup., Johns-Manville Sales Corp. 116 New Montgomery St., 5-DOuglas 2-4353 Miner, Nagel T., Pres., Golden Gate College 220 Golden Gate Ave., 2-PRospect 5-5774 Mitchell, Herbert H., Vice Pres., Kennedy-ten Bosch Co. 500 Sansome St., 11-GArfield 1-0522 Mitchell, Ralph W., San Francisco Mgr., Kelly-Smith Co. 300 Montgomery St., 4-YUkon 6-1265 Moberg, Harold E., Owner, The Gladden Co. of Calif. 2086 El Camino Real, Palo Alto, Calif.-DAvenport 3-1984 Montali, Ralph, Pres., Ralph Montali Inc. 548 Third St., 7-EXbrook 2-3702 (Morris), Marjorie J. Rhine, Free Lance Artist 200 Walnut St., 18-WAlnut 1-4311 Morrison, Lucille R. (Mrs), Advertising 176 Gladstone Dr., 12-DElaware 3-8748 Mosiman, Charles H., Sales Manager, Acme Breweries 762 Fulton St., 1-FIllmore 6-3711 Moss, Elmer, Owner, Moss Films 15 California St., 11-SUtter 1-3697 Motheral, J. G., Manager, Batten, Barton, Durstine & Osborn, Inc. 2700 Russ Bldg., 4-SUtter 1-2232 Mott, Arthur J., Mgr., S.F. Office, Story, Brooks & Finley, Inc. 703 Market St., 3-YUkon 2-3598 Moulin, Raymond, Partner, Moulin Studios 181 Second St., 5-YUkon 6-4224 Mulcahey, Mary V. (Miss), Managing Editor & Advertising Mgr., The Bulletin of the S.F. Medical Society 2180 Washington St., 9-WEst 1-7200 Mullins, Leslie D., Advertising Mgr., S. F. Brewing Co., “Burgermeister” 470 10th St., 18-MArket 1-0505 Murphy, Bud, Free Lance Writer 3949 O'Neill Dr., San Mateo, Calif.-FIreside 5-0666 Murphy, Clarence E., Partner-Mgr., Novelart Display Co. 625 Turk St., 2-TUxedo 5-6483 Murphy, C.M., Owner, C. M. Murphy Oldsmobile 3950 19th Ave., 25-JUniper 5-9561 Murphy, Donald M., Director of Public Relations, Lucky Stores, Inc. 1701 First Ave., San Leandro, Calif.-LOckhaven 9-4424 Murray, William F., Vice Pres., Cal-Pictures Inc. 665 Harrison St., 7-YUkon 6-6038 Murtaugh, Laura (Mrs.), Secretary (to Wendell Witter), Dean Witter & Co. 45 Montgomery St., 6-EXbrook 2-7211 ext. 99 Mutascio, J. Alfred, Pres. Bear State Grape Products Co. Hawley Terminal-274 Brannan St., 7-SUtter 1-8364 Myers, Anita (Miss), Porcelain-Lace Figurines 129 18th Ave., 21-SKyline 1-2473 N Natusch, Ruth (Miss), Owner, Palace Hotel Stenographic Service Palace Hotel, 19-EXbrook 2-8600, Yukon 6-2677 Neary, Richard F., Advertising 114 Presidio Ave., 15-FIllmore 6-1271 Nelson, Carl L., Advertising Mgr., Golden State Co., Ltd. 425 Battery St., 11-EXbrook 2-5121 Neptune, A. Ray, Asst. to the Mgr., Adv. Dept., Standard Oil Company of Calif. 225 Bush St., 20-SUtter 1-7700 Newell, Richard W., Admin. Asst., Adv. & Publicity Dept., Pacific Gas & Electric Co. 245 Market St., 6-SUtter 1-4211 Nichols, George S., Pres., Blanchard-Nichols, Inc. 111 Sutter St., 4 (Room 2225)-YUkon 6-6341 Nichols, William E., Account Exec., Radio Station KFRC 1000 Van Ness Ave., 9-PRospect 6-0500 Nicholson, R.S., Vice Pres. & Pacific Coast Mgr., West-Holliday Co., Inc. 625 Market St., 5-GArfield 1-2003 Nielsen, Carl A., Account Exec., KCBS Palace Hotel, Market & Montgomery, 5-YUkon 2-7000 Norman, Kelso, Owner, Kelso Norman Advertising Agency 222 Kearny St., 8-DOuglas 2-3942 Nuoffer, William Charles, Sales, Lithotype Process Co. 523 Folsom St., 5-DOuglas 2-2026 Nye, John E., Sales, The California Ink Co., Inc. 545 Sansome St., 11-EXbrook 2-4688 O Ogden, R. Mark, Advertising Mgr., Watson & Meehan 1950 Folsom St., 3-MArket 1-8930 Ohleyer, H.R., Acc't Rep., J. Walter Thompson Company 320 California St., 4-GArfield 1-3510 O'Keefe, J.J., Manager, Oakland Tribune 681 Market St., 5-EXbrook 2-5790 O'Keefe, R.E., Div. Mgr., Criterion Advertising Co., Inc. 1095 Market St., 3-MArket 1-8900 Oppenheim, Allan J., Publisher, Western Advertising 580 Market St., 4-GArfield 1-8966 Oppenheim, Ramsey, Jr., Publisher, Western Merchandiser, Inc. 1355 Market St., 3-HEmlock 1-2999 Orr, James N., Sales Promotion, S. F. Div., Zellerbach Paper Company 534 Battery St., 26-EXbrook 2-1631 Osborn, William U., S.F. Mgr., Pacific Outdoor Adv. Co. 703 Market St., 3, Room 450-YUkon 2-0841-42 Ott, Louis C., Sales Rep., Universal Match Corp. 1355 Market St., 3-UNderhill 1-4419 Otterson, John W., Div. Mgr., McGraw-Hill Pub. Co., Inc. 68 Post St., 4-DOuglas 2-4600 Ovlen, Ernest U., Salesman, Salter Bros. 655 Commercial St., 11-SUtter 1-0428 P Pabst, William D., V.P.-Gen. Mgr., Don Lee Broadcasting System-KFRC 1000 Van Ness Ave., 9-PRospect 6-0500 Palmer, Russell G., Bank of America, Pub. And Adv. 300 Montgomery St., 4-DOuglas 2-6112 Paltenghi, Richard E., Sales Mgr., Palace Hotel Market & New Montgomery Sts., 19-EXbrook 2-8600 Paltridge, J.G., General Mgr., KROW, Inc. 464 19th St., Oakland 8-TWinoaks 3-9600 Parratt, Rogers P., Regional Partner, The Robert W. Walker Co. 57 Post St., 4-SUtter 1-5568 Patzlaff, Walter P., West Coast Mgr., The Branham Company 703 Market St., 3-YUkon 2-1582 Pauloo, Daniel, Advertising Mgr., Robert S. Atkins, Inc. 150 Sutter St., 4-DOuglas 2-5421 Pearce, Will, Art Director, Botsford, Constantine & Gardner 625 Market St., 5-EXbrook 2-7565 Pearson, Lloyd Kern, Motion Picture Producer, Pearson & Luce Productions Bellevue Hotel, 505 Geary St., 2-PRospect 6-6335 Peet, George H., Advertising Consultant, Self. 260 Kearny St., 8-GArfield 1-5510 Pennington, T.M., Advertising Mgr., General Paint Corp. 2627 Army St., 19-ATwater 2-5100 Percival, Martin, Manager, NBC Spot Sales-KNBC 420 Taylor St., 2-GRaystone 4-8700 Perry, Allan S., Salesman, Johnson Mat & Electrotype Co. 555 Washington St., 11-YUkon 2-0456 Perry, Ernest F., Owner, Art-Craft Poster Co. 2935 Broadway, Oakland 11-HIghgate 4-4741 Perry, Jennie (Mrs), Business Mgr. & Secretary, Apartment Industry News 1310 Lombard St., 9-ORdway 3-9531 Peters, Evan R. (Honorary), Vice President, Russell Pierce & Company 214 Front St., 11-YUkon 2-3950 Peters, William E., S.F. Mgr., Hearst Advertising Service 701 Hearst Building, 3-EXbrook 2-2780 Peterson, Henry W., Acct. Executive, Harrington-Richards 256 Sutter St., 8-EXbrook 2-6025 Peterson, Walter, Sales, Borden Printing Co. 329 Minna St., 3-GArfield 1-2320 Pettit, Clark M., Advertising Mgr., Crown Zellerbach Corp., Consumer Products Div. 343 Sansome St., 19-GArfield 1-3100 Pettler, Alfred M., Owner, Alfred M. Pettler Adv. Agency 821 Market St., 3-GArfield 1-7923 Phillips, Irving J., Asst. Mgr. & Sales Mgr., Station KYA California & Mason Sts., 8-DOuglas 2-2536 Pischoff, Darrell J., Owner, Pischoff Sign Co. 177 Golden Gate Ave., 2-UNderhill 1-3822 Plumb, Stanley E., Mgr., Advertising & Merchandising, Cling Peach Advisory Board 350 Sansome St., 4-YUkon 2-0970 Pohlmann, Roy F., Partner, Ace Photo Engravers 407 Sansome St., 11-EXbrook 2-7977 Poirson, Phil, Art Director, Shawl, Nyeland & Seavey 345 Front St., 11-EXbrook 2-2767 Pollock, J.B., Account Exec., Batten, Barton, Durstine & Osborn 27 Fl. Russ Bldg., 4-SUtter 1-2232 Pontius, Don L., West Coast Mgr., Robert Meeker Assoc., Meeker TV, Inc. 339 Russ Bldg., 4-YUkon 6-4940 Porterfield, Laila (Mrs), President, Porterfield Carbon Ribbon Stencil Co. 536 Mission St., 5-EXbrook 2-0429 Price, Lee B., Pacific Coast Manager, Time, Time, Inc. 100 Bush St., 4-YUkon 2-5000 Pride, Mary R. (Mrs.), Sec. To Mr. Cuddy, Californians Inc. 703 Market St., 3-DOuglas 2-0561 Prosser, Lloyd L., Media Director, Batten, Barton, Durstine & Osborn 2700 Russ Bldg., 4-SUtter 1-2232 Purdom, Walton, Exec. V. P., Brisacher, Wheeler & Staff 1660 Bush St., 9-PRospect 6-2600 R Race, Allen G., Advertising & Sales Promotion Assist., W.P. Fuller & Co. 301 Mission St., 19-EXbrook 2-7151 Ragle, Pearl R. (Mrs.), Director-Owner, Bay Area Dinner Service 161 Lower Terrace, 14-UNderhill 1-0471 Railton, Richard S., Sole Owner, Richard S. Railton Company 681 Market St., 5-SUtter 1-1060 Raleigh, Edward J., Mgr., Media Records, Inc. 355 Stockton St., 8-GArfield 1-4989 Ralph, Maude (Miss), Owner, Maude Ralph Direct Mail Service 127 Montgomery St., 4-DOuglas 2-8587 Randall, Ray, Vice Pres., Buchanan & Co. 155 Montgomery St., 4-YUkon 6-2927 Randolph, Julian, Owner, Julian Randolph & Assoc. Russ Building, 4-DOuglas 2-7655 Raphael, E.R., Mgr., Sales Promotion-Advertising, Mgr. Shell Oil Company 100 Bush St., 6-EXbrook 2-5400 Ray, Glenn, Sales & Promo. Mgr., Table Products Company 785 Market St., 3-DOuglas 2-7790 Read, Ingraham, Vice President & Pacific Coast Mgr., Moloney, Regan & Schmitt 681 Market St., 5-SUtter 1-5740 Reardon, Arthur W., Representative, Radio Station KEAR Mark Hopkins Hotel, 8-EXbrook 2-4265 Reasoner, Allen K., Advertising Mgr., Lane Publishing Co. (Sunset Magazine) 625 Market St., 5-YUkon 2-1800 Reeves, Raymond, Vice Pres.-Treas., KQED, S.F. Bay Area Council 130 Montgomery St., 4-GArfield 1-6405 Reichert, Al., Production Dept., A. Carlisle & Co. 645 Harrison St., 7- GArfield 1-2746 Reulman, Stanley J., Pacific Coast Mgr., Katz Agency Russ Building, 4-SUtter 1-7434 Rhodes, Ray, Pac. Coast Mgr., Paul H. Raymer Co., Inc. 1672 Russ Bldg., 4-DOuglas 2-8909 Rich, Neville J., Vice Pres., Precision Electrotype Co. 1045 Sansome St., 11-GArfield 1-0680 Rienzi, William J., National Adv. Mgr., S. F. Chronicle 5th & Mission Sts., 19-GArfield 1-1112 Rodriquez, Don E., Salesman, National Envelope Corp. 1201 Folsom St., 3-UNderhill 1-0072 Roesch, Louis N., President, Louis Roesch Company 1886 Mission St., 3-MArket 1-4700 Rogers, Clifford T., Regional Sales Mgr., U.S. News & World Report 57 Post St., 4-EXbrook 2-8593 Rogers, Ray Mount, Acct. Exec. Ruthrauff & Ryan, Inc. 235 Montgomery St., 4-EXbrook 2-4616 Rogers, Stuart, Sales, A. Carlisle Co. 645 Harrison St., 7-GArfield 1-2746 Rogers, Wilmot P. (Past President), Promo. Director, California Packing Corp. 215 Fremont St., 19-SUtter 1-7760 Rooke-Ley, Peter, Associate Designer, Everett Brown, Assoc. 545 Sutter St., 2-SUtter 1-0524 Roos, Robert A. Jr., President & Gen. Mgr., Roos Bros. Inc 798 Market St., 2-SUtter 1-4040 Roper, Fred R., Adv. Dept., Standard Oil Co. of Calif. 225 Bush St., 20-SUtter 1-7700 Rose, Robert V., Salesman, Independent Lithograph Co. Alabama at Sixteenth Sts., 3-UNderhill 1-1556 Roseland, Charles P., Research Associate Res. 1105 The Alameda, Berkeley 7, Calif.-LAndscape 6-2698 Rosenfeld, Carl E., Owner, Walter W. Cribbins Co. 557 Howard St., 5-DOuglas 2-5617 Rosenthal, Lawrence M., Vice Pres., Gen. Screen Adv. Inc. Arcade Floor, Fairmont Hotel, 8-DOuglas 2-7615 Ross, Eva (Mrs.), Space Buyer, Brisacher-Wheeler & Staff 1660 Bush St., 9-PRospect 6-2600 Ross, Frank W. (Honorary), Retired 1393 Geneva Ave., San Carlos, Calif.-LYtell 3-6879 Ross, George, Nat'l Sales Mgr., McClung Broadcasting Stns. 1710, 703 Market St., 3-SUtter 1-5576 Ross, John Wm., John Wm. Ross Advertising Agency 520 Pacific Bldg., 821 Market St., 3-YUkon 6-6906 Rouse, Austin D., Salesman, Recorder Ptg. & Pub. Co. 99 So. Van Ness Ave., 3-GArfield 1-5400 Rouse, Robert E., Account Exec., West Marquis, Inc. 785 Market St., 3-GArfield 1-1716 Rude, J. Arthur, Dir. Public Information & Public Relations, Calif. Chap., Nat'l Safety Council 950 California St., 8-EXbrook 2-0945 Runyon, Everett M. (Past President), Sales Promo. Mgr., California Packing Corp. 215 Fremont St., 19-SUtter 1-7760 Rupe, Carl, Promo. Mgr., Pineapple Growers Assoc. 215 Market St., 5-YUkon 6-0060 Russell, Noland, Sales, Modern Lithographers Inc. 300 Front St., 11-EXbrook 2-4756 Russell, Patricia M. (Miss), Manager, Aames Bureau of Employment 703 Market St., 3-YUkon 6-5630 Russell, Royce, Pres., Brooke, Smith, French & Dorrance of Pacific Coast Inc. 149 California St., 11-YUkon 6-6836 Ruttencutter, James H., Art Director, Buchanan & Co. 155 Montgomery St., 4-YUkon 6-2927 Ryan, William B. (Past President) 74 Edgemont Rd., Scarsdale 3, N.Y. S Salmon, W. Gifford, Acct. Executive, Foster & Kleiser Co. 1675 Eddy St., 19-WEst 1-6600 Salzman, Elaine (Miss), Advertising Secretary Residence: 425 Euclid Ave., 18-EVergreen 6-4289 Samuelson, Elizabeth O. (Mrs.), Asst. to Production Mgr., Phillips & Van Orden Co. 870 Brannan St., 3-MArket 1-0864 Sandeberg, David H., Pacific Coast Mgr., Avery-Knodel Inc. 235 Montgomery St., 4-YUkon 2-3877 Sanders, E.H. (Self) 1045 Sansome St., 11-YUkon 6-0498 Sands, Harold F., Sales Mgr., Hotel Mark Hopkins Nob Hill, 8-EXbrook 2-3434 Sawin, Herbert A., Sales Engineer, Yuba Mfg. Co. 351 California St., 4-EXbrook 2-0274 Saysette, Roland G., Assist. Sales Prom. Mgr., California Packing Corp. 215 Fremont St., 19-SUtter 1-7760 Scharetg, Edward O., Advertising Mgr., Fireman's Fund Ins. Co. 401 California St., 20-SUtter 1-7000 Scheid, Wayne, Vice Pres. & Gen. Mgr., Littleman Super Groceterias, Inc. 5733 Geary Blvd., 21-SKyline 1-7985 Scheiner, Paul T., General Mgr., Radio Station KGO 420 Taylor St., 2-GRaystone 4-6565 Schettler, Becky (Mrs), Mgr., Hawaii Pacific Floral Co. 230 Fifth St., 3-SUtter 1-1588 Schlesinger, Albert E., Pres., S & C Motors-Ford 811 3rd St., 1-YUkon 2-5500 Schmidt, Lorenz L., Gen. Sales Mgr., Schmidt Lithograph Co. 461-499 Second St., 7-DOuglas 2-0200 Schnitzer, Bernard B., Pres., Bernard B. Schnitzer Inc. 347 Stockton St., 8-YUkon 2-3690 Schoenbein, Frank H., Advertising Rep., Western Associated Farm Papers 55 New Montgomery St., 5-SUtter 1-3054 Schoenfeld, S. F. (Sandy), Sales Mgr., Printing Paper Dept., Zellerbach Paper Co. 534 Battery St., 26-EXbrook 2-1631 Schoonmaker, J.J., Adv. Mgr., Calif. Retail Groc. Advocate 525 Market St., 5-SUtter 1-1914 Schulte, Wm. F. (Bill), Salesman, Schmidt Lithograph Co. 461 Second St., 7-DOuglas 2-0200 Schuster, Mrs. K. (Melba), Treasurer, Regal Amber Brewing Co. 3256 20th St., 10-VAlencia 4-8080 Scott, Duncan A., Owner, Duncan A. Scott & Co. 2 Penthouse, Mills Bldg., 4-GArfield 1-7950 Scott, Frank G., Sales Pro. Mgr., California Prune Marketing Program 2 Pine St., 11-YUkon 6-5190 Scott, Gertrude B. (Mrs), Adv. Mgr., Livingston Bros. Grant & Geary, 8-DOuglas 2-3060 Seal, Rosemary (Mrs), “Marilyn King” Women's Feature Editor, San Francisco Shopping News 851 Howard St., 3-GArfield 1-5200 See, Harold P., Gen. Mgr., KRON-TV, Chronicle Publishing Co. 901 Mission St., 19-GArfield 1-1100 Segall, Theodore H., Owner, Theodore H. Segall Advertising Agency 544 Market St., 4-SUtter 1-6557 Seibert, Allen E., Adv. Mgr., S. F. Shopping News 851 Howard St., 3-GArfield 1-5200 Seid, Frederick, Owner, Frederick Seid-Advertising 127 Montgomery St., 4-GArfield 1-0360 Selby, Robert B., Owner, Robert B. Selby & Associates 522 Powell St., 2-YUkon 2-6936 Selph, Colin M., President, TV Station KEY-T 730 Miramonte Dr., Santa Barbara, Calif. Phone 58533 Seymour, Arnold, President, Seymour Sales Promotion Co. 166 Geary St., 8-YUkon 2-2834 Seymour, E.A., Pres. & Publisher, West'n Family Magazine 461 Market St., 5-YUkon 2-0746 Shane, Dr. Raymond L., Owner, Shane Diagnostic Foundation 948 Market St., 2-TUxedo 5-1584 Shawl, Louis, Managing Partner, Shawl, Nyeland & Seavey 345 Front St., 11-EXbrook 2-2767 Sheridan, Philip J., P.C. Mgr., Puck-The Comic Weekly Hearst Bldg., 3-YUkon 6-4827 Sherwood, Loyd, Business Mgr., Foote, Cone & Belding 235 Montgomery St., 4-SUtter 1-2355 Shippee, Jack, West Coast Mgr., Movie Advertising Bureau 821 Market St., 3-YUkon 2-4850 Shobar, Henry P., Asst. Mgr. Service Stores Div., W.P. Fuller & Co. 301 Mission St., 19-EXbrook 2-7151 Shockey, Jo A., Mgr., Acme Paper Box Company 800 Tennessee St., 7-ATwater 2-3332 Shupe, Ken, Production Manager Res: 2618 Hillegass Ave., Berkeley 8-AShberry 3-0906 Sias, Donald, Moloney, Regan & Schmitt Monadnock Bldg., 5-SUtter 1-2355 Sibley, Ford, V.P. & Mgr., Foote, Cone & Belding 235 Montgomery St., 4-SUtter 1-2355 Sidley, Sid, Agency, Self 123 Kent Ave., Kentfield, Calif.-GLenwood 3-2123 Siler, Winston O., Western Area Mgr., Assn. Films, Inc. 351 Turk St., 2-PRospect 5-2800 Sines, Raymond L., Pres. Raymond L. Sines & Assoc. 291 Geary St., 2-SUtter 1-8137 Sleight, Rychard, Creative Director, Rhoades & Davis 642 Commercial St., 11-EXbrook 2-2870 Smith, Adelaide Dunn (Mrs), Owner, Dunn Roofing Co. 1429 Valencia St., 10-ATwater 2-5666 Smith, Arthur E., S.F. Mgr., Fawcett Publications 605 Market St., 5-YUkon 2-4240 Smith, Earle H., Mgr., Edward Petry & Co., Inc. Russ Bldg., 4-YUkon 2-3631 Smith, Fred H., Pres., West Coast Carbon & Ribbon Co. 431 Bush St., 8-DOuglas 2-6554 Smith, Heber H., Jr., Mgr., S.F. Office, John Blair & Co. Russ Bldg., 235 Montgomery St., 4-DOuglas 2-3188 Smith, Hilda (Miss), Adv. Mgr. Chas. Brown & Sons 813 Market St., 3-SUtter 1-6030 Smith, Hugh D., Director of Advertising & Public Relations, Petri Wine Co. 655 Fourth St., 7-GArfield 1-3213 Smith, Hugh H. Jr., Com. Mgr., KVSM 279 Baldwin Ave., San Mateo, Calif.-DIamond 4-2541 Smith, Margaret M. (Mrs), Owner, Postercraft Co. 1070 Bryant St., 3-UNderhill 1-7583 Smith, Oliver F., Self Employed 420 Market St., 11-SUtter 1-6647 Smith, Philip C., Salesman, Walker Engraving Corp. 333 Fremont St., 5-GArfield 1-3242 Smith, Richard C., Partner-Gen. Mgr., The Letter Shop 214 Mission St., 5-EXbrook 2-6560 Smith, Robert L., Publicity Agency, Robert L. Smith Co. 717 Market St., 3-GArfield 1-6261 Smith, Thor Merritt, Director of Publisher Services, The American Weekly 63 Vessey St., New York City 7, N.Y.-BArclay 7-1525 Smith, Walter Patrick, Adv. Mgr., J. A. Folger & Co. 101 Howard St., 5-SUtter 1-2525 Sorensen, E. B., Partner, Fielder, Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 Spight, Lindsey H., V.P., Blair-TV, Inc. 235 Montgomery St., 4-YUkon 2-7068 Staley, Don, S.F. Mgr., Weed & Co.-Weed Television 625 Market St., 5-DOuglas 2-1451 Stanfield, Toni (Mrs), Advertising Mgr., Schwabacher-Frey 735 Market St., 19-DOuglas 2-4848 Stanislaus, Stan, Executive V.P., Beckmann, Hollister & Kuhn, Inc. 681 Market St., 5-DOuglas 2-1136-7-8 Stanley, Allen L., P.C. Mgr., Scripp-Howard Newspapers 703 Market St., 3-GArfield 1-5187 Stanton, Jack, Fielder Sorensen & Davis 130 Kearny St., 8-DOuglas 2-2610 Stark, Joseph I., Pres., Stark-Rath Printing Co. 460 10th St., 3-MArket 1-17110 Stark, Richard P., Salesman, Stark-Rath Printing Co. 465 10th St., 3-MArket 1-7110 Stebbins, Owen T., Advertising & Trade Promo. Div., Calif. Redwood Assoc. 576 Sacramento St., 11-EXbrook 2-7880 Steimer, Earl D., Merchandising Manager, Owens Illinois Glass Co. (Pac. Coast Div) 350 Sansome St., 19-GArfield 1-0933 Stephens, Richard, Founder, Academy of Advertising Art 47 Kearny St., 8-YUkon 6-1401 Sternberg, H. Sumner, Merchandising Consultant & Account Exec., Erwin Wasey & Co., Inc. 420 Lexington Ave., New York 17, N.Y., LExington 2-8700 Stewart, Bert Jr., Field Secretary, National Automobile Club 216 Pine St., 4-GArfield 1-5300 Still, Donald A., Regional Mgr., Public Relations, General Motors Corp. 405 Montgomery St., 4-GArfield 1-2329 Stilwell, Howard L., Asst. Sec., Fibreboard Products Inc. 1789 Montgomery St., 11-DOuglas 2-6900 Stoltz, Robert K., Advertising Director, The S.F. News 814 Mission St., 1-EXbrook 2-6700-ext. 340 Stone, Harold R., State Director, U.S. Savings Bonds Div., Treasury Dept. 611 Pacific Bldg., 3-GArfield 1-8236 Stoutenburgh, Eliot, Assist. Sales & Adv. Mgr., Acme Breweries 762 Fulton St., 1-FIllmore 6-3711 Strecker, Burr W., Adv. Mgr., Sears, Roebuck & Co. 2675 Geary St., 18-JOrdan 7-73600-Local 312 Street, Guy, Mgr. Packaging Div., Schmidt Litho Co. 461 2nd st., 7-DOuglas 2-0200 Street, Robert A., Advertising Mgr., San Francisco Progress 125 Valencia St., 3-UNderhill 1-6100 Strehl, William H., Sales, Field Ernst Envelope Co. 245 5th St., 3-EXbrook 2-1918 Strong, Harry A., Vice Pres., Electrolux Corp. 417 Montgomery St., 4-SUtter 1-1454 Strouse, Norman H., Vice Pres. & Mgr., J. Walter Thompson Co. 2130 Buhl Bldg., 535 Griswald St., Detroit 26, Mich.-Woodward 2-8890 Stuart, James P., Sales Rep., Milprint, Inc. 205 Shaw Road, South San Francisco-PLaza 5-5720 Sullivan, Ruth Brooks (Mrs), Co-Owner, Watson-Brooks 1085 Monadnock Bldg. & 447 Sansome St., 5 and 11, Douglas 2-4475 Superka, Kay R. (Mrs), Sales Promo. & Advertising Mgr., Hale's Bay Area Dept. Stores 867 Market St., 3-SUtter 1-8000 Swabel, Lois L. (Miss), Office Mgr., Rollin Rodolph & Co., C.P.A.'s 1 Montgomery St., 4-GArfield 1-0547 Swanberg, Stanley G., Exec. Vice Pres., Botsford, Constantine & Gardner 625 Market St., 5-EXbrook 2-7565 Swanson, Walter Gaines, Vice Pres. & Gen. Mgr., San Francisco Convention & Visitors Bureau Civic Auditorium, 61 Grove St., 2-MArket 1-0652 Swearingen, George D., Advertising Mgr., Hawaiian Tuna Packers, Ltd. 215 Market St., 5-EXbrook 2-5700 Sykes, Mrs. Dorothy, Public Relations, Gerber Baby Foods 9401 San Leandro St., 3-LOchaven 9-1100 T Taylor, George, Owner, George Taylor Adv. Agency 420 Market St., 11-GArfield 1-6812 Thomas, Jessie R. (Mrs), Free Lance Commercial Artist 37 Madrona Lane, Mill Valley-DUnlap 8-5007 Thompson, Paul B., Northwest Rep., Sunset Magazine 625 Market St., 5-YUkon 2-1800 Thompson, Walter J., Vice Pres., Sterling Engraving Co. 1045 Sansome St., 11-GArfield 1-4160 Thornton, Ruth K. (Miss), Adv. Mgr., Harry Camp Millinery Company 240 Stockton St., 8-YUkon 6-5821 Thornton, Wayne H., Jr., Western Sales Mgr., The Family Circle, Inc. 235 Montgomery St., 4-DOuglas 2-6256 Thorpe, Elinor Denison (Mrs), Asst. to Director of Public information & Advertising (National Safety Council). 950 California St., 8-EXbrook 2-0945 Thuener, Elmer D., Advertising Assist., Tide Water Associated Oil Co. 67 New Montgomery, 20-EXbrook 2-4800 Tolleson, Walter G., Acct. Supervisor, Western Div., National Broadcasting Co. 420 Taylor St., 2-GRaystone 4-8700 Tolson, Herschel, Export Sales Mgr., Lehmann Printing & Lithographing Co. 300 Second St., 7-GArfield 1-3912 Torbet, Alan L., General Manager, Radio Station KSFO Van Ness Ave., at Greenwich, 9-PRospect 6-5100 Torrison, Tom, Owner, Williams Printing Co. 440 Sansome St. 11-DOuglas 2-2943 Townsend, Edward S., Owner, Edw. S. Townsend Company 1227 Russ Bldg., 4-YUkon 6-5819 Townsend, Lou E., (Past Pres.) Vice Pres. Bank of America (Retired) Res: 495 32nd Ave., 21-EVergreen 6-2603 Townsend, Thomas T., Adv. Mgr., Wells Fargo Bank 30 Montgomery St., 20-SUtter 1-1500 Tredway, Fred Q., Gen. Adv. Mgr., Southern Pacific Co. 65 Market St., 5-DOuglas 2-1212 ext. 2407 Treganowen, William J., Sales Mgr., Foster & Kleiser, Inc. 1675 Eddy St., 19-WEst 1-6600 Tsvetkoff, Muritl (Mrs.), Gen. Mgr., Better Business Bureau 414 Mason St., 2-SUtter 1-3826 Twelvetrees, John, Manufacturers' Rep., Bastian Bros., Inc. 420 Market St., 11-SUtter 1-8854 U Umland, E. Eugene, Pres., Umland-Eastman-Becker, Inc. 256 Sutter St., 8-GArfield 1-0411 V Valerio, Dorothy (Miss), Media Director, Conley, Baltzer & Steward 494 Jefferson St., 9-PRospect 6-2884 Vandivert, Gretchen (Miss), Acct. Exec. & Copy Dir., Benet Hanau & Assoc. 77 East Santa Clara St., San Jose 13, Calif.-CYpress 3-1513 Verdelin, Henry, Pres., The San Francisco Bank 526 California St., 4-DOuglas 2-5757 Verran, Roger, Vice Pres.-Copy Chief, Batten, Barton, Durstine & Osborn, Inc. 2200 Russ Bldg., 4-SUtter 1-2232 Vince, John, Copy Chielf, Buchanan & Co. 155 Montgomery St., 4-YUkon 6-2927 Virello, Marshall, Director Public Rel.-Adv., California Physician's Service 450 Mission St., 6-SUtter 1-4633 Voight, Fred S., Sales Promo. & Merch. Mgr., Hills Bros. Coffee, Inc. 2 Harrison St., 19-EXbrook 2-1541 von Behrens, Malcolm, Ruthrauff & Ryan, Inc. Russ Bldg., 4-EXbrook 2-4616 W Wacholder, Myron, Gen. Sales Mgr., Recorder Prtg. & Pub. Co. 99 South Van Ness Ave., 3-MArket 1-5400 Wagner, Mary (Miss), Partner, Western Sales & Supply Co. 420 Market St., 11-DOuglas 2-4338 Walker, Harold M., Exec. V. P., Sidney Garfield & Assoc. 26 O'Farrell St., 8-EXbrook 2-3420 Walker, Shirley (Mr.), (Past Pres.), Vice Pres. & Gen. Mgr., Conner, Jackson, Walker, McClure 461 Market St., 5-YUkon 6-0196 Wallace, John E., Sales Rep., Lane Publishing Co. (Sunset Magazine) 625 Market St., 5-YUkon 2-1800 Walton, Sidney, Vice Pres., Kenyon & Eckhardt Inc. 620 Market St., 4-YUkon 2-3070 Wank, Melville E., Wank & O'Rouke 425 Bush St., 8-EXbrook 2-6545 Ward, Clinton E., Salesman, Western Lithograph Co. 215 Market St., 5-YUkon 6-6271 Ward, Ruth Brown (Mrs), Free Lance Writer 121 San Marcos Ave., 16-LOckhaven 4-2040 Warner, Daniel S., Pacific Coast Rep., Collier's Magazine 235 Montgomery St., 4-EXbrook 2-3342 Waterman, Mrs. Opal, Office Mgr., Golden Lithograph Co. 300 Broadway, 11-DOuglas 2-2617 Watkins, John E., District Manager Passenger Sales, American Airlines Inc. 260 Stockton St., 8-GArfield 1-7723 Watson, Campbell, Coast Editor, Editor & Publiser Penthouse 2, Mills Bldg., 4-GArfield 1-7950 Weaver, Mary (Mrs), Copy Chief, Richard N. Meltzer Advertising Inc. 785 Market St., 3-YUkon 2-5877 Weber, Elsa Noel (Mrs), Member S.A.G. And S.E.G. 901 California St., 8-YUkon 2-4499 Weigel, Marshall, President, Merchandising Factors, Inc. 300 Montgomery St., 4-SUtter 1-6280 Weiss, Jack Mack, Salesman, Weiss Printing Co. 653 Commercial St., 11-DOugals 2-7150 Weller, Earle V. (Past Pres.) 1731 San Benito St., Richmond, Calif. LAndscape 6-3625 Berkeley Public Schools-BErkeley 7-9580 ext. 98 Wells, Peter, Sales Mgr., Reliable Lithograph Co. 915 Battery St., 11-EXbrook 2-4891 Wenger, Lee, Owner, Lee Wenger Advertising 1005 Market St., 3-UNderhill 1-3276 Werner, Arch, Mgr., Army Times Publishing Co. 681 Market St., 5-EXbrook 2-0288 West, Paul A., Jr., S. F. Zone Mgr., West-Holliday Co. Inc. 625 Market St., 5-GArfield 1-2003 West, W.H., Adv. Mgr. Building Materials Division, Pabco Products Inc. 475 Brannan St., 19-EXbrook 2-3657 Westler, Horton P., Western Rep., Kimberly-Clark Corp. 155 Sansome St. (Room 905), 4-DOuglas 2-4216 Weston, Lee, West Coast Mgr., American Home-Farm Journal-Pathfiner 235 Montgomery St., 4-YUkon 2-0924 Wetteland, Ted, Art Director, Foster Lunch System, Ltd. 986 Mission St., 3-GArfield 1-7600 Wheeler, Franklin C., President, Brisacher, Wheeler & Staff 1660 Bush St., 9-PRospect 6-2600 White, Ted M., Mgr., Beaumont & Hohman, Inc. Russ Bldg., 235 Montgomery St., 4-GArfield 1-0846 Whitney, William, Sales, The Letter Shop 214 Mission St., 5-EXbrook 2-6560 Wichert, Jack A., Associate, McKinsey & Company 235 Montgomery St., 4-GArfield 1-3638 Wiggins, Evelyn M. (Miss), Associate, Public Rel. Bureau of San Francisco 927 Mills Building, 4-EXbrook 2-4073 Wilcox, Max, Local Adv. Mgr., San Francisco Call-Bulletin 860 Howard St., 19-YUkon 6-5151 Wilcox, Olive (Miss), Owner, AAA Letter Shop 110 Sutter St., 4-DOuglas 2-7170~2-1177 Wilke, William H. (Honorary), Illustrator & Designer, Self 101 Post St., 8-DOuglas 2-0960 Wilkin, William J., Sec.-Treas., Lykke-Wilkin & Associates 681 Market St., 5-YUkon 6-5842 Williams, Don, Advertising Mgr., The Argonaut 544 Market St., 4-SUtter 1-1700 Williams, Loretto (Mrs.), Williams Lithograph Company 414 Brannan St., 7-SUtter 1-5712 Williams, Muriel (Mrs), Divisional Advertising Mgr. & Copy, Macy's, San Francisco Stockton & O'Farrell Sts., 8-SUtter 1-1800 ext. 372 Williams, Will, Mgr. Publicity & Advertising, KGO and KGO-TV, American Broadcasting Co., S.F. 420 Taylor St., 2-GRaystone 4-6565 Willoughby, Howard (Past Pres.), Executive Vice Pres., Lane Pub. Co. (Sunset Magazine) 625 Market St., 5-YUkon 2-1800 Wilson, Bernarr M., Pres., Wilson-Rich Paper Company 60 Federal St., 7-EXbrook 2-8118 Wilson, T. Carroll, Vice Pres., Hills Bros. Coffee Inc. 2 Harrison St., 19-EXbrook 2-1541 Wilson, Lloyd E., (Mrs), (Elsie) 641 Miramar, 12-JUniper 7-4708 Wilson, Warner M., Mgr., Long Advertising Inc. 681 Market St., 5-GArfield 1-4244 Wise, Newton E., Jr., Editor, Daily Commercial News 149 California St., 11-SUtter 1-5765 Wolfe, John Sr., Partner, John Wolfe & Company 345 Sutter St., 8-YUkon 6-5040 Wollenberg, Harold A., Vice Pres., The Langevin Co., Inc. 1050 Howard St., 3-MArket 1-7421 Woolley, Carlotta A. (Miss), Advertising Rep., The Christian Science Monitor 625 Market St., 5-SUtter 1-7240 Worth, Pede, Program Director, KCBS-Columbia Broadcasting System Palace Hotel, 5-YUkon 2-700 Wroe, Gerry, San Francisco Mgr., This Week Magazine 111 Sutter St., 4-EXbrook 2-7547 Wulzen, Frank E., Partner, Becker & Wulzen Films 915 Howard St., 3-EXbrook 2-1655 Wyckoff, Clares V.S., Pres., Wyckoff & Adkins, Inc., Advt. One Forty Geary, 8-YUkon 6-1352 Wyman, H. Jack, Managing Owner, Wyman Advertising 278 Post St., 8-DOuglas 2-2435 Y Yamada, Tom, Art Director, J. Walter Thompson Co. 320 California St., 4-GArfield 1-3510 Yarbrough, Mark, Dealer Display Products Co. 420 Market St., 11-EXbrook 2-7602 Yost, Harold H., Adv. Mgr., California Packing Corp. 215 Fremont St., 19-SUtter 1-7760 Young, Carlton D., Sales Mgr., The Trade Pressroom 394 Pacific Ave., 11-EXbrook 2-2355 Young, Pat (Miss), Publicity Mgr., Hotel Mark Hopkins Nob Hill, 8-EXbrook 2-3434 Z Zachrisson, Carl, Vice Pres., N. W. Ayer & Son, Inc. 1910 Russ Bldg., 4-SUtter 1-2534 Zanetti, Louella B. (Miss), Traffic Mgr. Transpacific Transportation Company 351 California St., 4-YUkon 6-0786 |
Transcribed by: Jeanne
Sturgis Taylor.
Source: “San Francisco Advertising Club”, Privately
Printed by San Francisco Advertising Club, 690 Market St., 4, San Francisco, CA.
1954.
© 2012 Jeanne Sturgis Taylor.
GOLDEN NUGGET LIBRARY'S SAN FRANCISCO
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