CAPITAL CANDY & CRACKER COMPANY

Sacramento County

Biographies

CAPITAL CANDY & CRACKER COMPANY

and

GEORGE C. SHERMAN

CAPITAL CANDY & CRACKER COMPANY.—Every city boasts of a number of well-established concerns more or less representative of the ideals and animating spirit of their municipality; and well may Sacramento take pride in such enterprising houses as the Capital Candy & Cracker Company, whose energetic manager is George C. Sherman. In 1902 this company bought out Messrs. H. Fisher & Company, first located at 508-10 J Street, in 1907 moving to its present location, where fire destroyed the building in 1919. When they rebuilt, they erected a structure 160 by 170 feet in size, and also purchased the very latest machinery obtainable, and now, without exaggeration, the Capital Candy & Cracker Company has the best-equipped plant of its kind in the state.

The demand for their goods is constantly increasing, and yet they have thus far, despite this flattering patronage, been able to make all the goods required for their enviable trade. They employ 150 people and eleven salesmen, and it cannot be long before this staff must be considerably increased in number. Each employee is an expert in his or her line; the most scientific and artistic methods are followed, and new products, original with themselves, are constantly introduced, so that the prestige of the company’s mere name and imprint sells the products.

Mr. Sherman, the popular manager, is a native son, and was born in Nevada County, in 1868, although he was educated in Sacramento. As a youth he got into the candy and cracker trade, and for a while he was with the Fisher Company; and when the new company bought out the Fisher interests, he joined their successors. Commencing with a very modest plant, Mr. Sherman has been able to develop the factory into the largest, best-appointed, best-maintained and only steam plant in northern California.

Transcribed 8-22-07 Marilyn R. Pankey.

Source: Reed, G. Walter, History of Sacramento County, California With Biographical Sketches, Pages 997-998. Historic Record Company, Los Angeles, CA. 1923.