Sacramento County
Biographies
FRANK SARTI
FRANK SARTI.--An experienced business man, thoroughly posted as to his corner of the great field of world industry, whose hard work, thrift and exemplary enterprise have brought prosperity, is Frank Sarti, the popular manager of Messrs. Rossi & Company, the well-known florists, at 921 K Street, Sacramento. He was born in the province of Lucca, Italy, first seeing the light in a farm-home near Lucca, on September 28, 1889, and he came to America in 1907. Making his way west to Tacoma, Wash., he worked for wages with the Northern Pacific Railroad, and later he found employment in a lumber yard in the same place. Then he worked for the Seattle Steel Company; and when he had learned to speak English, he was put in charge of the giant shears in the scrap yard. These shears were used in cutting up scrap iron, and were the largest on the Pacific Coast. While in Seattle he attended night school and thereby gained a better knowledge of English; and he then started to learn the florist business, and in order to do so, put in five years with the Messrs. Rosaia Bros. In Seattle, but the World War having involved the United States, he went to work for the government in the ship-yards of Seattle and Portland. After the war, he went to Los Angeles, and there he worked for a local florist, getting the newer and more modern ideas; and in 1920 he went to San Francisco.
There Mr. Sarti entered the employ of the Rossi Company, and was soon made head clerk in their Oakland store; and when Mr. Rossi decided to open a branch in Sacramento, he chose Mr. Sarti as the man best-fitted for the new responsibility. Mr. Sarti, therefore, opened up the Sacramento branch in September, 1921, and from the start it has proven a real success. One of the Messrs. Rossi has the distinction of being the man to originate the now world-wide popular phrase, “Say It With Flowers:” and Messrs. Rossi & Company of San Francisco, are the largest wholesale and retail flower dealers in California, having branch-stores in Oakland, Sacramento, Fresno and Reno, Nev. Mr. Sarti belongs to the local order of Moose and also to the Eagles.
Transcribed by: Jeanne Sturgis Taylor.
Source: Reed, G. Walter, History of Sacramento County, California With
Biographical Sketches, Page 893.
Historic Record Company, Los Angeles, CA. 1923.
© 2007 Jeanne Taylor.