Los Angeles County

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PRESS-TELEGRAM

 

 

            The Long Beach Press, forerunner of the Press-Telegram, was founded by John G. Palmer and F. R. Smith in 1897.  Under its leadership, a progressive city council was elected, and the start made on a development that has continued almost without interruption.

            In 1897 Long Beach had a population of about twelve hundred. Already there were two newspapers, The Eye, a small, four-page daily; and the Breaker, a weekly published by William Galer.  Robert M. Lynn was the owner of The Eye.  When Messrs. Palmer and Smith appeared as promoters of a third journalistic venture for the village, Long Beach was in the midst of a hot campaign over the liquor issue.  Other political division added to the chaotic situations, and the existing newspapers usually took opposite sides in every controversy.  This was true of the saloon question.  Personalities grew into hatreds, and the town was in turmoil.  After having been incorporated as a city of the sixth class, internal disputes had brought about disincorporation, and municipal affairs were directed by the county board of supervisors.  None of the streets were paved; nor were the dusty trails that served as public thoroughfares ever sparkled, unless by private subscription.  Some of the merchants on Pine Avenue, then as now the chief business street, united in financing a sprinkling arrangement that served the purpose fairly well, except for those storekeepers who refused to contribute.  The water was shut off by the sprinkler when their frontage was reached.  Trash and garbage were collected by the same process of private subscription, and there were other painful evidences of the lack of coordinated public service.  Yet the feud between political factions prevented a correction of those defects, until the new paper started its campaign of conciliation and progress.

            The Press was launched as a four-page, six-column semi-weekly in the fall of 1897.  In the latter part of 1899 it passed to the ownership of James A Miller, who a year or two later organized the Press Publishing Company, with A. C. Malone as a stockholder and business manager.  It was then that The Press became a daily newspaper.  The institution prospered, and Mr. Malone built an office for it, on First Street, east of Pine Avenue.  The Press was still being published in that location when purchased by the Prisk-Hosking interests in December, 1910.  Meanwhile, there had been other changes.  C. L. Day of Pasadena purchased an interest in the year 1905 and became business manager.  Later in the same year J. P. Baumgartner acquired Mr. Malone’s share of the property.  By 1920 the newspaper had outgrown its First Street office, and temporary quarters were rented, first on Broadway, later at 432 Pine Avenue.  Then, after the merger of The press and the Telegram, in 1924, the Press-Telegram took up its permanent home in a fine new built-to-order, four-story structure at the northwest corner of Pine Avenue and Sixth Street, a full quarter-block of space giving ample opportunity for future expansion.  This new office was dedicated on March 7, 1925, and thousands of patrons visited the building, inspecting the new equipment which gave the Press-Telegram one of the finest plants in the west.  A special one-hundred page edition marked this step of progress, a striking feature of which was a complete list of the thirty-seven thousand, two hundred and twenty-three subscribers then on the rolls.

            On March 1, 1932, the Press-Telegram interests purchased the Long Beach Morning Sun, of which Ira C. Copley was publisher.  The Sun is now published from the Press-Telegram plant, still as a morning paper, with separate editorial offices.  At the same time, the Pasadena Star-News purchased the Pasadena Post, which is a morning edition of the Star-News.  The combined circulation of the four Prisk newspapers of Southern California is approximately one hundred and twenty thousand.

 

 

Transcribed By:  Michele Y. Larsen on February 11, 2012.

Source: California of the South Vol. II,  by John Steven McGroarty, Pages 79-81, Clarke Publ., Chicago, Los Angeles,  Indianapolis.  1933.


© 2012 Michele Y. Larsen.

 

 

 

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