Los Angeles County
Biographies
WATT LOREN MORELAND
Watt Loren Moreland, president of Moreland Motor Truck Company, was born February 11, 1879, in Delaware County, Muncie, Indiana. The son of John B. and Aletha Antoinette (Grice) Moreland.
He obtained his education in the public schools, then took an engineering course with the International Correspondence School.
Mr. Moreland began as a diemaker with the Toledo Machine & Tool Company; then in mechanical department, assembly and testing, of Winton Motor Company, first at Cleveland, Ohio, then at New York City; assisted in designing and building racing cars with Haynes-Apperson Auto Company, Kokomo, Indiana, which took part in the first endurance race in America. He was organizer and general manager of the Magnolia Auto Company of Riverside, California; superintendent of construction for Auto Vehicle Company of Los Angeles; organizer, vice president and general manager of Durocar Car Company, 1908, and sold his interest to become chief engineer for Auto Vehicle Company; organizer and president, since 1911, of Moreland Motor Truck Company, manufacturer of general line of motor trucks with business interests extending along the Pacific Coast into South America, Australia and Canada (now sole owner).
He was former head of Division of Contract Distribution, War Production Board, for California and Arizona, and manager of the Los Angeles office from February, 1941 to July 31, 1943; deputy of Regional Division for War Production Board since August 1, 1932, vice president and director of California Manufacturers Association: former president of Los Angeles Chamber of Commerce; vice president and director of National Association of Manufacturers, Mason, Elk; and member of the Los Angeles Athletic Club and the Rainbow Angling Club.
Mr. Moreland married Margaret Elkins on April 30, 1902; children: Margaret (Mrs. Wright), Harriet (Mrs. Patton) and Watt Loren, Jr. The family home is in Los Angeles, California, at 1763 Buckingham Road.
Offices: 1016 North Alvarado Street, Los Angeles, California.
Transcribed 7-22-14 Marilyn R. Pankey.
Source: Eminent
Californians 1953, by Lee E. Johnson & C. W. Taylor. Page 397, C. W. Taylor
Publ., Palo Alto, California, 1953.
© 2014 Marilyn R. Pankey.
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