Butte County

Biographies


 

 

 

 

AUGUSTUS C. PRESLEY

 

 

      AUGUSTUS C. PRESLEY.--To arrive in San Francisco at 2 a.m., a stranger in a strange land, with but six dollars the sum total of his worldly possessions; to spend five dollars immediately for one week's board  in advance; and by the time the bells rang for 7 a.m., to have secured a position with a large department store--these characteristic experiences fittingly illustrate the innate enterprise, self-reliance, and persistency of purpose possessed by the subject of this sketch, Augustus C. Presley. He is a native of Georgia, having been born December 28, 1857, near Lagrange, Troup County. His education, which was of the most elementary sort, was obtained in the public school of his district, and concluded when he was but twelve years of age. He has made his own way in the world since a very early date. Soon after leaving school he secured employment in a general store at West Point, Ga., and here he remained for seven years.

      Having a desire to seek his fortune in the "Land of Golden Opportunities," this enterprising young man, when eighteen years old, made the journey alone to San Francisco, where he immediately secured employment, early in the morning of the first day, with S. Mosgrove and Company, a large department store on Market Street. Always on the alert for the opportunity to better his financial condition and extend his knowledge of business, after eight months of service for S. Mosgrove and Company he accepted a position with Tickner, Burnham and Company, a general merchandise store at Chico, Butte County. After five years of faithful and satisfactory service with this firm, he decided to accept the management of the dry-goods department of Cone and Kimball, located at Red Bluff. Here he remained but one year, as he felt the call to a larger and more lucrative position--that of traveling salesman. Endowed with the essential qualifications that make for successful salesmanship, namely, thorough knowledge of his goods, self-confidence, and a pleasing and courteous personality, coupled with enthusiasm and tact,--it is but natural that he achieved success in this line of commercial endeavor.

      The fall of 1881 marked the advent of Mr. Presley into the innumerable throng of the "Knights of the Grip." It is evident that he still possesses the commendable spirit of enterprise and the persistency of purpose that were marked characteristics of his youthful days, as he is now, after thirty-six years, still "on the road."

      His first engagement as a traveling salesman was with the dry-goods house of R. W. Burtis and Company of San Francisco. The territory covered by Mr. Presley included Northern California, Oregon, Washington, Idaho, Utah, and Nevada. After two years with this line of merchandise he decided to centralize his efforts on one line. He selected the shoe business; and for the past thirteen years he has been representing the Peters Shoe Company of St. Louis, the large and well known manufacturers of dependable footwear, including the celebrated Diamond brand. Mr. Presley has Northern California as his special territory; and here by courteous treatment of his patrons, and by fidelity to their best interest in prices and deliveries, he has built up a prosperous business.

      The up-to-date and progressive town of Gridley has been Mr. Presley's home since 1880. He is the owner of eighty acres of splendid land one and one half miles northwest of Gridley, which was formerly used for raising alfalfa and conducting a dairy; but in 1916 he sold the dairy and is now greatly interested in horticulture. He is developing the place as a fruit ranch, specializing in French prunes and black figs, of the California Mission variety. During his long residence in this community, Mr. Presley has witnessed the wonderful development in this section of California. He is an excellent example of the self-made man, and is held in high esteem for his sterling qualities and enterprising citizenship. Fraternally Mr. Presley is a Forester.

      The marriage of Augustus C. Presley and Millie Shaefer, a daughter of Fred A. and Mary Shaefer, pioneers of Butte County, has been blessed by six children, three boys and three girls: The sons are B. Ferell, who resides in Gridley; Augustus, a traveling salesman for the famous Stetson Hat Company; and Fannin, who is serving in the United States Naval Reserve. One of the daughters is Nannelle, the wife of A. C. Swenson, of Richmond, Cal.; the other two, Ismilda and Nada, are at home.

 

 

Transcribed by Sande Beach.

Source: "History of Butte County, Cal.," by George C. Mansfield, Pages 729-730, Historic Record Co, Los Angeles, CA, 1918.


© 2008 Sande Beach.

 

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